1. Client Management and Relationship Building:
o Build and nurture strong relationships with corporate clients and partners involved in loyalty programs.
o Act as the key point of contact for existing and potential clients, understanding their needs, and offering tailored loyalty solutions.o Conduct regular client meetings and presentations to discuss performance, feedback, and upcoming initiatives.o Ensure high levels of client satisfaction by delivering exceptional customer service and problem resolution.
2. Revenue Growth:
o Drive revenue growth by identifying opportunities to upsell and cross-sell within existing corporate accounts.o Develop and execute strategies to acquire new B2B and B2B2C clients and expand loyalty program offerings.o Meet and exceed monthly, quarterly, and annual revenue targets while maintaining profitability goals.o Monitor sales pipelines, forecast revenue, and report on financial performance regularly.
3. Loyalty Program Design and Product Curation:
o Collaborate with internal teams to curate product offerings aligned with corporate clients' preferences and program goals.o Develop customized loyalty program solutions that resonate with the target audience, keeping in mind market trends and customer needs.o Ensure a compelling and diverse portfolio of products and rewards for loyalty program participants.
4. Operational Coordination and Process Optimization:
o Work closely with central teams, including procurement, operations, deliveries, and customer care, to ensure smooth execution of loyalty programs.o Oversee the end-to-end delivery process, ensuring timely and accurate fulfillment of orders to loyalty program members.o Identify and implement process improvements to streamline operations, reduce delays, and enhance overall efficiency.
5. Collaboration with Procurement and Vendor Teams:
o Liaise with the procurement team to ensure timely availability of products for loyalty program fulfillment.o Establish and maintain relationships with external vendors and partners to negotiate favorable terms and manage supply chain dynamics.6. Stakeholder Management:o Coordinate with internal stakeholders such as marketing, technology, and finance to align on program objectives and deliverables.o Collaborate with the marketing team to create targeted campaigns to promote loyalty programs to corporate clients.o Work with the finance team to monitor budgets, billing, and profitability metrics.
7. Program Performance Tracking and Reporting:
o Monitor the performance of loyalty programs by analyzing key metrics such as client engagement, program effectiveness, and redemption rates.o Prepare regular performance reports and provide insights to improve program offerings and drive higher engagement.o Use data-driven insights to make recommendations on enhancing program value for clients and partners.8. Compliance and Contract Management:o Ensure all client agreements and contracts are in compliance with company policies and legal guidelines.o Manage contract renewals, negotiations, and ensure timely invoicing and payments.