Senior Manager, Account Strategy

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Role Overview: Manager, Account Strategy

As a Manager - Account Strategy, you will own the post-sales client journey—driving onboarding, campaign success, client retention, and growth. Your goal will be to deliver measurable performance outcomes for clients while deepening their adoption of Newton’s platform modules.

This role requires strategic thinking, performance marketing expertise, and the ability to influence internal and external stakeholders. You’ll work across cross-functional teams to deliver campaigns, insights, and long-term value for clients while contributing to Newton’s top-line and bottom-line growth.

Key Responsibilities

Client Success & Growth

• Be the client’s trusted advisor—aligning Newton’s capabilities with their acquisition and growth goals.
• Own client onboarding, expectation-setting, and strategic planning from day one.
• Conduct regular QBRs/MBRs to track success, surface insights, and identify opportunities to cross-sell and up-sell additional Newton modules to deepen platform adoption.
• Serve as a subject matter expert on iOS growth, Apple Ads, and App Store strategies.

Campaign Management

• Plan, execute, and optimize Apple Ads campaigns using Newton’s proprietary platform.
• Leverage automation, data-driven bidding, and custom analytics tools to drive performance.
• Monitor industry trends, vertical-specific benchmarks, and campaign health—ensuring best-in-class execution.
• Communicate performance insights clearly and strategically to clients and internal teams.

Stakeholder Collaboration

• Collaborate with Sales, Client Management, Design, Product, Engineering, and Finance teams for seamless delivery.
• Partner closely with Apple’s team to drive alignment and ensure client satisfaction.
• Provide feedback to Product, Tech, and Data Science teams for platform improvements and new features.
• Ensure smooth handovers from Sales and a unified experience across all touchpoints.

What We’re Looking For

• Experience:4-6 years in performance marketing or digital advertising, with a focus on account strategy, growth, or media buying.
• Education: Bachelor’s degree or higher.
• Performance Expertise: Proven track record of managing large-scale digital campaigns and delivering measurable business outcomes.
• Analytical Skills: Advanced proficiency in Excel/Google Sheets, pivot tables, and data interpretation for campaign optimization.
• Strategic Thinking: Ability to translate business goals into actionable campaign strategies.
• Communication: Strong verbal and written skills—able to clearly present insights, influence decisions, and build client trust.
• Industry Acumen: Well-connected within the digital marketing ecosystem, with an understanding of mobile app growth trends.

Work Environment Details:

About Affle:

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affl e's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE:AFFLE). Affl e Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, Bennett Coleman &Company (BCCL) amongst others.

For more details: www.affle.com

About BU: Newton

Newton is one of Affle’s fastest-growing, performance-driven platforms, designed to supercharge iOS app growth through Apple Ads, App Store Optimization (ASO), and creative innovation via Custom Product Pages.

As one of only four global partners of Apple Ads, Newton sits at the cutting edge of mobile marketing, combining AI-powered technology with deep creative and strategic expertise. If you’re passionate about data-driven marketing, scaling mobile growth, and working with global clients—Newton offers a rare opportunity to make a significant impact.

If you’re driven by performance, inspired by innovation, and want to help shape the future of mobile advertising—join us at Newton.