Senior GTM Lead Marketing

What Youll Own

• End-to-End GTM Strategy

  for both D2C and school-based B2B2C funnel
• Build

  full marketing funnel

  : acquisition engagement conversion retention
• Design separate strategies for

  Tier 1 digital learners

  vs.

  Tier 2/3 parent-student users

• Shape our brand positioning, messaging, and go-to-market storytelling
  
• Create and manage

  launch playbooks

  , performance metrics, and growth loops
• Coordinate across

  Product, Sales, Founders, and Design

  to align on GTM execution

Your Key Responsibilities

• Architect and optimize D2C marketing: landing pages, performance campaigns, conversion flows
  
• Build the B2B2C GTM: pitch decks, sales kits, school funnels, CRM logic
  
• Run A/B testing, creative iterations, and messaging experiments
  
• Develop regionalized campaigns with a vernacular/parent-first lens
  
• Own funnel analytics: CAC, CPL, retention %, trialpay %, school conversion velocity
  
• Lead outreach channels: Meta, Google, YouTube, Influencers, Email/WhatsApp drip
  
• Help define the

  marketing toolstack

  (CRM, attribution, analytics)

You’ll Thrive If You Have

• 10–15 years of experience in

  B2C/B2B2C marketing, growth, or GTM roles

• Prior experience in EdTech or Bharat-first markets (Tier 2/3)

• Proven D2C launch success (landing pages, ads, conversion optimization)
  
• Experience in

  school onboarding, parent education, or regional funnels

• Strong understanding of funnel math: CAC:LTV, lead scoring, churn
  
• You know how to work in a

  fast-moving, zero-hand-holding startup

  environment

Please DO NOT Apply If You Are

• A

  pure branding

  or creative agency profile with no performance/growth experience
• Only experienced in MNC marketing teams with

  multi-layered approvals

• Focused only on

  Tier 1/urban English-speaking audiences

• Lacking hands-on work with tools like GTM, CRM, ad managers, email automation
  
• Expecting pre-written decks, pre-approved budgets, or large teams to direct
  

Bonus Skills (Not Mandatory but Valuable)

• Understanding of

  vernacular performance marketing

• Built influencer/affiliate/teacher network-based acquisition engines
  
• Managed sales-marketing handoffs via CRM tools like HubSpot or Zoho