Senior GTM Lead Marketing

Job Description

What Youll Own End-to-End GTM Strategy for both D2C and school-based B2B2C funnel Build full marketing funnel : acquisition engagement conversion retention Design separate strategies for Tier 1 digital learners vs. Tier 2/3 parent-student users Shape our brand positioning, messaging, and go-to-market storytelling Create and manage launch playbooks , performance metrics, and growth loops Coordinate across Product, Sales, Founders, and Design to align on GTM execution Your Key Responsibilities Architect and optimize D2C marketing: landing pages, performance campaigns, conversion flows Build the B2B2C GTM: pitch decks, sales kits, school funnels, CRM logic Run A/B testing, creative iterations, and messaging experiments Develop regionalized campaigns with a vernacular/parent-first lens Own funnel analytics: CAC, CPL, retention %, trialpay %, school conversion velocity Lead outreach channels: Meta, Google, YouTube, Influencers, Email/WhatsApp drip Help define the marketing toolstack (CRM, attribution, analytics) You’ll Thrive If You Have 10–15 years of experience in B2C/B2B2C marketing, growth, or GTM roles Prior experience in EdTech or Bharat-first markets (Tier 2/3) Proven D2C launch success (landing pages, ads, conversion optimization) Experience in school onboarding, parent education, or regional funnels Strong understanding of funnel math: CAC:LTV, lead scoring, churn You know how to work in a fast-moving, zero-hand-holding startup environment Please DO NOT Apply If You Are A pure branding or creative agency profile with no performance/growth experience Only experienced in MNC marketing teams with multi-layered approvals Focused only on Tier 1/urban English-speaking audiences Lacking hands-on work with tools like GTM, CRM, ad managers, email automation Expecting pre-written decks, pre-approved budgets, or large teams to direct Bonus Skills (Not Mandatory but Valuable) Understanding of vernacular performance marketing Built influencer/affiliate/teacher network-based acquisition engines Managed sales-marketing handoffs via CRM tools like HubSpot or Zoho