Position Title
: Search Manager
Senior Level
: Mid-Level (2–3 Years)
Job Function
: Performance Marketing, Paid Search Strategy, Campaign Management, Data-Led Optimization
About Innocean
Innocean is the biggest agency you’ve never heard of. With 31 offices and over 3,000 employees in 21 countries, we’re the fastest-growing agency network globally.In India, we began operations in 2005 with Hyundai and Kia as our founding clients. Since then, Innocean Worldwide India has evolved into a full-service marketing and communication agency, offering integrated solutions backed by insights, innovation, and impact.With over 150 experts in creative, strategy, media, technology, and analytics, we are a collaborative, people-first organisation. Afaqs.com ranked us among the top 5 happiest agencies in India. We take pride in nurturing talent and crafting campaigns that move the needle for brands and consumers alike.
Position Summary
We are looking for a
Senior Executive - Search
with 2
–3 years of hands-on experience in the Indian digital marketing ecosystem
, specifically in managing and optimising
Google Search and Display campaigns
. You will be responsible for performance strategy, execution, optimisation, and reporting of SEM campaigns tailored to Indian consumers across languages, devices, and geographies.This role requires a deep understanding of
India-specific media consumption trends
, regional nuances, and a data-first approach to drive campaign results in high-growth categories like auto, FMCG, BFSI, e-commerce, and more.
Responsibilities
Search Strategy & Planning
- Devise and implement India-centric paid search strategies across Google and Bing
- Identify keyword trends, seasonal spikes, and regional opportunities across Tier 1, 2, and 3 cities
Campaign Execution & Optimisation
- Manage and optimize paid search campaigns end-to-end on platforms like Google Ads and Meta Ads, Bing.
- Implement bid strategies, audience segmentation, language targeting, and ad copy testing
- Leverage first-party and third-party data for retargeting and personalization
Performance Analytics
- Track KPIs like CTR, CPC, CPA, Conversion Rate, and ROAS
- Use GA4, Google Ads reports, and Data Studio dashboards to monitor trends and optimize real-time
Cross-Team Collaboration
- Work with content, creative, and strategy teams to align ad messaging with regional insights
- Collaborate with tech teams for tagging, tracking, and performance attribution
Client Reporting & Communication
- Create detailed performance reports and actionable insights for client servicing teams
- Present strategic inputs and performance reviews to clients regularly
Personal Specifications
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- Google Ads Search Certification is preferred
Experience
- 2–3 years of experience in SEM campaign management, specifically for the Indian market
- Agency experience preferred, with exposure to high-volume campaigns across multiple sectors
Knowledge, Skills & Experience
- Expert-level proficiency in Google Ads, Meta Ads, and Google Analytics (GA4)
- Strong analytical capabilities with experience in Excel, Data Studio, and campaign diagnostics
- Understanding of regional consumer behavior, language targeting, and local media nuances
- Excellent communication and presentation skills
- Ability to work under pressure and manage multiple campaigns simultaneously
What You Can Expect From Innocean India
At Innocean India, you will have the opportunity to lead impactful, large-scale performance campaigns for some of India’s most recognized brands. You’ll be part of a forward-thinking media team that embraces innovation, agility, and excellence in execution. With a strong learning culture and a collaborative spirit, you’ll grow professionally while making a tangible difference for brands across India.
Equal Opportunity Employer
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
