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Senior Executive -Media Buyer (Meta Ads)

0 years

0 Lacs

Gurgaon Haryana India

Posted:3 days ago| Platform: Linkedin logo

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Skills Required

ads strategy planning strategies forecast efficiency management compliance testing optimization analysis segmentation retargeting drive data reporting reports analytics model shipping addition recognition

Work Mode

On-site

Job Type

Full Time

Job Description

Campaign Strategy & Planning

- Develop comprehensive media strategies tailored to e-commerce objectives.- Allocate and forecast media budgets to maximize returns.- Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact.

Campaign Execution & Management

- Lead ad campaign launches, ensuring smooth execution across platforms.- Oversee ad account management, ensuring compliance and best practices.- Conduct creative testing and iteration to improve ad performance continuously.

Optimization & Performance Analysis

- Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA).- Leverage audience segmentation and retargeting strategies to drive conversions.

Data Reporting & Insights

- Prepare detailed performance reports and analytics for internal and external stakeholders.- Use data-driven insights to inform and refine media strategies.Requirements
  • Proven experience in media buying, specifically within the e-commerce sector.
  • Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels.
  • Expertise in budget allocation, campaign optimization, and performance analysis.
  • Ability to work with cross-functional teams and adapt to a fast-paced environment.
  • Business Model: Drop shipping (Ecommerce) Industry: Ecommerce
Benefits
  • Flexible working hours
  • Variable/Incentive Component in addition to Fixed Package
  • 5 - Days working culture
  • Health Insurance Benefits
  • Tenure Recognition and Awards
  • Leave Benefits as per Milestones
  • Performance Linked Growth Opportunities
  • Out of Term Appraisals

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