Senior Executive - Influencer Marketing

Position Summary :

The Affiliate & Influencer Marketing Executive will support the strategic planning, execution, and performance analysis of Nykaa’s Affiliate Program (NAP). The role is responsible for driving influencer-led commerce by managing large-scale affiliate networks, activating sales campaigns, and ensuring consistent engagement through data-driven insights and targeted initiatives.

Key Responsibilities :

1. Strategy & Key Initiatives

• Support in NAP strategy development and execution of key initiatives.
• Drive NAP Marketing Activities, including:
• Monthly Testimonial Building Activities.
• Execution of BCA Ads.
• Awareness campaigns for new feature launches.
• Lead execution for all NAP Pinkfluence Sales.
• Build and maintain relationships with Top Affiliates.

2. Program Management & Development

• Manage the NAP Ambassador Program: Strategy, planning, and execution.
• Plan & execute Monthly CRM strategies to improve affiliate engagement.
• Own NAP IPs, including:
• NAP Ambassador Program.
• NAP Sale Initiatives.

3. NAP Campaign Execution

• Deliver NAP campaigns, activating affiliates per campaign.
• Ensure campaign timelines of 2-3 weeks are met.
• NAP campaign reports monthly after campaign completion.
• Manage manual onboarding of macro/micro influencers.

4. Delivery of NAP Targets & Sale Campaigns

• Drive NAP revenue growth through strategic influencer engagement.
• Identify dormant affiliates and develop activation strategies.
• Collaborate with external partners (Wishlink, Lehlah, YouTube) to scale outreach.
• Plan and execute NAP Sale Initiatives, including:
• Affiliate Workshop per Sale.
• Top Affiliate Calls for Sale Activation.
• Pre-Sale Event.
• Top Sale Boxes Distribution.
• Sale Reminder Emails for the entire database.

5. Relationship & Community Management

• Conduct monthly interactions with top affiliates via calls and messages.
• Grow monthly active NAPpers through workshops, events, and proactive communication:
• Strengthen brand partner relationships, ensuring a quarterly NPS.

6. Operations & Financial Management

• Review and approve 200+ affiliate profiles monthly at the backend.
• Oversee affiliate payouts biannually.

7. Data Tracking & Performance Analysis

• Maintain and analyze weekly, monthly, and quarterly reports on NAP performance metrics.
• Track campaign effectiveness.
• Submit data-driven insights for continuous improvement and optimization.

Knowledge and Skill / Qualification Requirements :

• 1–4 years of experience in influencer marketing, affiliate marketing, or digital marketing.
• Understanding of affiliate marketing tools, platforms, and performance metrics.
• Strong knowledge of influencer campaign execution, affiliate platforms, and digital strategy.
• Experience in handling large-scale influencer programs and event activations.
• Excellent communication and negotiation skills.
• Data-driven mindset with the ability to interpret analytics.
• Passion for beauty, fashion, and lifestyle content is a plus.