Senior Executive - Analytics

About the Company:

Interactive Avenues is India’s leading full-service digital marketing agency and the digital arm of IPG Mediabrands. With a pan-India presence and a dynamic team of strategists, creatives, media planners, and technologists, we deliver 360° digital solutions that drive real business impact.

We partner with some of the world’s most iconic global and Indian brands across industries—crafting powerful, data-driven campaigns that blend creativity, performance, and innovation. Our integrated approach spans media, content, data, and digital transformation, making us a trusted growth partner in a fast-evolving digital ecosystem.

At Interactive Avenues, we foster a culture of collaboration, curiosity, and continuous learning—empowering our people to do their best work and grow with purpose.

Learn more about us:

Role Summary

Senior Executive – Analytics

A key focus of the role will be executing data analysis, maintaining dashboards, supporting automation initiatives and enabling data-led media planning. The ideal candidate is analytically strong, detail-oriented and curious, with the ability to simplify data and deliver clear insights.

Key Responsibilities

1. Performance Measurement & Insights

• Collect, clean and analyse data from multiple sources including ad platforms, analytics tools and spreadsheets.
• Prepare regular and ad-hoc performance reports and dashboards for internal teams and clients.
• Analyse cross-channel media performance against defined KPIs.
• Support deep dives across audience, platform, creative and geography to identify optimisation opportunities.
• Translate data outputs into clear insights and actionable recommendations.

2. Digital & Marketing Data Automation

• Assist in building and maintaining automated reporting dashboards using BI tools.
• Support data extraction, validation and hygiene across reporting systems.
• Identify gaps and inefficiencies in existing reporting processes and flag opportunities for automation and improvement.
• Ensure consistency and accuracy of data across reports and dashboards.

3. Planning & Optimisation Support

• Provide data-backed inputs to support media planning and optimisation decisions.
• Assist in reach, frequency and performance analysis for ongoing and upcoming campaigns.
• Support test-and-learn initiatives by tracking performance and documenting learnings.

4. Market & Consumer Analysis

• Support integration of media, market and consumer data to create holistic performance views.
• Track trends in campaign performance, brand metrics and market indicators.
• Maintain scorecards and tracking frameworks for key accounts.

5. Stakeholder Collaboration

• Work closely with planning, client servicing, deployment and performance teams to ensure accurate data capture and reporting.
• Support senior team members in responding to analytics and insight-related requests.
• Contribute to adoption and consistent usage of analytics tools and frameworks within the team.

Basic Qualifications & Skills

• 2–4 years of experience

  in media, digital or marketing analytics (agency experience preferred).
• Hands-on experience with:

• Google Analytics

• Google Tag Manager

• Adobe Analytics

• Microsoft Excel

  (advanced formulas, pivot tables, data manipulation)

• Looker Studio

• Google BigQuery

• Strong analytical mindset with comfort handling large and complex datasets.
• Experience in performance reporting, dashboarding and basic automation workflows.
• High attention to detail with strong time management and organisational skills.
• Ability to work in fast-paced environments and meet tight deadlines.
• Strong communication skills with the ability to present data clearly and confidently.
• Self-motivated, proactive and keen to continuously learn and upskill.

Why Join Interactive Avenues

Benefits:

Our employees can access a wide range of benefits which, depending on eligibility criteria, include:

• Flexible working Hours
• 40 paid holidays & 15 calendar holidays in a year
• 26 weeks paid maternity leave, 4 weeks paid paternity leave and adoption leave as well as benefits to support you as you transition to life as a working parent
• Insurance : Medical & Accidental of 7.5L and Term life Insurance
• Other benefits to support your physical, mental and financial wellbeing
• Access a wide range of learning and development opportunities

Our commitment to diversity, equity and inclusion:

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.