2 - 4 years
0 Lacs
Posted:1 day ago|
Platform:
On-site
Full Time
• Plan, build, and execute multiple email campaigns (newsletters, drip & nurture flows, transactional, promotional) for EMEA and NA clients.
• Maintain list hygiene, segmentation, suppression lists, and data governance.
• Lead data enrichment, extraction and verification processes to improve lead quality and match rates.
• Monitor and optimize deliverability (IP/domain reputation, authentication, suppression).
• Run A/B tests and multivariate experiments; interpret results and implement learnings.
• Write persuasive, on-brand email copy and subject lines optimized for opens, clicks and conversions.
• Produce weekly/monthly performance reports, dashboards and actionable insights.
• Support multi-channel prospecting (email, call cadences, LinkedIn outreach) and coordinate sales handoffs.
• Ensure compliance with GDPR, CAN-SPAM and local email laws; ensure enrichment/scraping follows platform policies.
• Liaise with design, content, sales and product teams to create on-brand, cross channel campaigns.
• 2–4 years in email marketing, marketing automation and CRM operations across both B2B and B2C environments in EMEA and NA region.
• Hands-on with major CRMs (HubSpot and Salesforce) in production.
• Proven experience using data enrichment/extraction tools to build and refine contact datasets.
• Experience with web data extraction / scrapers (e.g., Phantombuster, Apify, Scrapy) or approved enrichment APIs — with a strong emphasis on legal/compliant use.
• Proficient in HTML/CSS for responsive email templates and rendering fixes.
• Demonstrable deliverability experience (tracking delivery, bounce management, complaint handling).
• Excellent email copywriting skills — subject lines, preheaders, body copy, CTAs and personalization.
Vertoz
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