Senior Director - Marketing

About GoKwik

Why This Role Matters

What You Will Own

• Strategy & Leadership
• Build and own the marketing charter: brand, performance, product, content, and communication
• Work directly with Founders, Head of Sales, Heads of Products and GTM teams to shape narrative and demand
• Hire, mentor, and scale a high-output marketing team across domains
• Brand & Thought Leadership
• Position GoKwik as the voice of authority in eCommerce, RTO, conversion optimization, and more
• Own all brand guidelines, tonality, and consistency across platforms
• Drive category creation through storytelling, partnerships, community, and events
• Demand Generation & Performance Marketing
• Design and execute integrated campaigns (organic + paid) to drive pipeline and merchant acquisition
• Own growth marketing funnel from awareness to conversion and retention
• Optimize CAC, ROAS, and attribution across platforms
• Should be highly data driven for accurate growth reporting to the Leadership
• Product & Partner Marketing
• Build scalable GTM plans for new product launches (checkout, payments, retention, etc.)
• Create messaging, sales enablement, case studies, and collaterals that convert
• Lead co-marketing initiatives with ecosystem partners and top merchants
• Content & Comms
• Architect a high-velocity content engine across blogs, LinkedIn, videos, newsletters, and PR
• Manage PR relationships, agency partnerships, and internal communications
• Drive founder branding and executive visibility across media and events
  

You’re a Great Fit If You...

• Have 10 -15 years of B2B SaaS marketing experience with at least 5 years in a leadership role
• Have built and scaled teams from scratch in high-growth, VC-backed setups
• Are full-stack, equally comfortable with CACs as with copy
• Understand the India and global D2C landscape deeply (bonus if you’ve marketed to SMBs)
• Can think like a founder, zero ego, high ownership, and sharp bias for action
• Believe storytelling is a business lever not just fluff
• Love being scrappy, but know how to build for scale