Senior Digital Marketing Executive

Job Title: Senior Digital Marketing Executive

CTC Range: ₹40K - 50K Per Month
Location: Coimbatore, Tamil Nadu
Job Type: Full-Time | On-site
Experience: 4–7 Years

About Systel Group

Systel Group consists of three fast-growing companies:

• Systel Engineering Controls (SEC): Pneumatics retail & industrial solutions
• Systel Energy Solutions (SES): Compressed Air Management Solutions
• WiseAir Technologies: Smart IIoT Sensor Manufacturing (flow, power, pressure, dew point monitoring)

We are on a mission to scale our digital footprint and drive lead generation across all three brands. We are looking for a high-performing Senior Digital Marketing Executive to lead, strategize, and execute end-to-end digital marketing initiatives for the group.

Role Overview

You will be responsible for planning, executing, and optimizing digital marketing strategies across all three companies. Your goal is to build brand visibility, generate inbound leads, improve online presence, and support sales growth through digital channels.

This role demands a mix of creativity, analytical thinking, and technical digital marketing expertise.

Key Responsibilities1. Digital Strategy & Execution

• Build and manage digital marketing strategies for all three company brands.
• Run high-performance campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Drive website traffic, conversions, and quality leads using SEO, SEM & Paid Ads.

2. SEO & Website Management

• Improve ranking for target industry keywords.
• Manage on-page, off-page SEO and technical SEO.
• Work with developers for website enhancements & landing page optimizations.

3. Social Media & Content

• Plan and execute content calendars for LinkedIn, Instagram, Facebook, and YouTube.
• Oversee creation of posts, videos, graphics, and product launch campaigns.
• Manage social media engagement and brand positioning.

4. Lead Generation & Analytics

• Run data-driven paid campaigns to generate high-quality B2B leads.
• Track KPIs: CTR, CPL, CAC, ROI, search ranking, landing page performance.
• Create weekly and monthly digital performance dashboards.

5. Branding & Communication

• Strengthen online brand identity of SEC, SES, and WiseAir.
• Support product launches, exhibitions, seminars, and new marketing initiatives.
• Coordinate with internal teams and external vendors/agencies when required.

Required Skills & Qualifications

• 4–7 years of digital marketing experience, preferably in B2B or industrial/technology sectors.
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Campaign Manager, and Analytics tools.
• Hands-on experience in lead generation campaigns & performance marketing.
• Good understanding of website CMS, UX/UI basics, and landing page optimization.
• Excellent English communication & content creation ability.
• Strong analytical mindset and ability to deliver measurable results.
• Ability to manage multiple brands simultaneously.

CompensationTotal Annual CTC: ₹40K - 50K Per Month

Additional Payouts

• Monthly Performance Incentives
• Yearly Bonus

Why Join Us?

• Lead digital marketing for a group of innovative industrial and tech companies.
• High autonomy and leadership exposure.
• Directly influence brand growth and strategy.
• Opportunity to grow into a Digital Marketing Manager role.
• Work in a fast-scaling, technology-driven environment.

How to Apply

Send your updated resume to:
admin@systel.asia
WhatsApp (for faster response): 98944 49015

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person

Expected Start Date: 01/01/2026