Senior Digital Marketing Associate

Position Type:

Location:

Experience:

Salary:

UNICUS AI is a venture by OptiSol Business Solutions — a digital engineering partner with 18+ years of experience, 250+ global clients, and a reputation for building scalable, human-centric tech solutions.

But UNICUS AI is not just a spin-off. It was built on deep industry research, client conversations, and expert insights. We identified bottlenecks that slow down business information services, financial institutions, and compliance-heavy industries — and we built UNICUS AI to solve them.

replace manual, fragmented processes with AI-powered agents that deliver speed, accuracy, and intelligence.

Senior Digital Marketing Associate

• Strong Foundation:

  Startup agility, backed by OptiSol’s credibility.

• Innovative Solutions:

  Market GenAI-powered SaaS already disrupting industries.

• Innovation Culture:

  Experiment, iterate, and own your ideas.

• Cross-functional Exposure:

  Work with product managers, solution consultants, and engineering leaders.

• Growth-oriented Environment:

  Open, flexible, and ambitious.

• Celebrate Diversity:

  We value initiative and invest in your growth.

Your campaigns will directly shift perception, generate pipeline, and influence global decision-makers.

Strategic Campaign Management

• Strategize and execute digital campaigns that fuel GTM initiatives across BFSI, NBFC, Credit Information, and Trade Credit Insurance.

Content Development

• Create compelling blogs, whitepapers, landing pages, and email sequences for senior decision-makers (CEOs, CTOs, COOs).

Growth & Performance

• Drive organic growth while managing paid campaigns.
• Track performance using HubSpot, Google Analytics, SEMrush, and turn insights into action.

Lead Generation & Nurturing

• Support Account-Based Marketing with targeted nurture flows.
• Build personalized drip campaigns in HubSpot from awareness to conversion.

Brand Management

• Grow presence on LinkedIn, Twitter, and emerging platforms.
• Position UNICUS AI as a thought leader globally.

Cross-functional Collaboration

• Partner with product design and solution consulting squads to ensure campaigns are cohesive, creative, and aligned with business goals.

Innovation

• Explore new formats (short-form video, interactive ads, AI-powered personalization).

Education & Experience

• MBA in Marketing / Digital Marketing OR equivalent proven experience.
• 3–5 years in digital marketing, preferably in IT services, SaaS, or B2B tech.

Technical Skills

• HubSpot, Google Analytics, SEMrush, LinkedIn Ads, SEO expertise.
• Strong history of lead generation and pipeline contribution.

Core Competencies

• Content writing and positioning for B2B.
• Analytical mindset — tell the story behind the numbers.
• Strong communicator and influencer.

Bonus Points

• Curiosity or experience in GenAI and SaaS growth strategies.

• Increase inbound leads by

  30% in 6 months

  .
• Grow LinkedIn followers & engagement by

  2x in 12 months

  .
• Contribute to pipeline worth

  $1M+ annually

  through ABM and inbound campaigns.

• Career Growth:

  Opportunity to grow into Digital Marketing Manager and mentor a team.

• Global Exposure:

  Work on campaigns targeting enterprise decision-makers worldwide.

• Impact & Learning:

  Shape investor perception, client acquisition, and partnerships.

• Culture & Ownership:

  Take charge, innovate boldly, and see your ideas come alive.

Send us:

• Your resume
• A brief note on your biggest marketing achievement
• Your CTC details

📧 Email: madhav.c@optisolbusiness.com

Senior Digital Marketing Associate

📍 Chennai | 🕒 Full-time | 🎯 3–5 Years Experience

AI-powered agents that are transforming how financial institutions, business information providers, and compliance-heavy industries operate.

• Work on

  GenAI-powered SaaS solutions

  disrupting industries.
• Join a startup culture with

  enterprise credibility

  .
• Shape

  global campaigns

  targeting CXOs across BFSI, NBFC, and Trade Credit Insurance.
• Own your ideas — experiment, iterate, and see impact.
• Career growth path toward

  Digital Marketing Manager

  .

• Lead digital campaigns across content, paid ads, and ABM.
• Write blogs, landing pages, and email sequences that influence senior decision-makers.
• Drive organic and paid growth using HubSpot, SEMrush, Google Analytics.
• Build nurture flows and drip campaigns to convert leads.
• Grow UNICUS AI’s thought leadership on LinkedIn, Twitter, and beyond.
• Experiment with new formats (video, AI-personalization, interactive ads).

• 3–5 years’ digital marketing experience in

  SaaS, IT services, or B2B tech

  .
• Skilled in HubSpot, SEO, Google Analytics, SEMrush, LinkedIn Ads.
• Proven record of

  pipeline contribution and lead generation

  .
• Strong writing skills for B2B storytelling.
• Analytical mindset + curiosity for GenAI-driven growth.

• Startup agility + OptiSol backing.
• Global campaign exposure.
• Growth-focused, diverse, and collaborative team.
• A culture where your work

  directly drives growth, brand perception, and partnerships

  .

Apply now:

.