Senior Digital Campaign Specialist

Job Title: Senior Digital Campaign Specialist

Key ResponsibilitiesCampaign Strategy & Execution

• Develop and implement data-driven campaign strategies across platforms (Google Ads, Meta, LinkedIn, YouTube, Display, Programmatic).
• Design, launch, and manage lead-generation campaigns with a strong focus on ROI and efficiency.
• Ensure budget allocation across platforms aligns with business priorities and performance outcomes.

Budget Optimization & Spend Efficiency

• Continuously monitor campaign budgets to minimize wasted spend while maximizing conversions.
• Optimize bidding strategies (CPC, CPA, CPL, ROAS-focused) and reallocate budgets based on performance.
• Identify underperforming channels/ads and implement corrective measures to improve ROI.
• Forecast and report on campaign spends, ensuring transparency and accuracy in cost management.

Performance Optimization

• Conduct rigorous A/B testing for creatives, audiences, landing pages, and bidding models.
• Implement advanced targeting, retargeting, and segmentation strategies to drive lead quality.
• Ensure campaigns are fully aligned with funnel stages to improve conversion efficiency.

Analytics & Reporting

• Track and analyze KPIs (CPL, CPA, CTR, ROAS, lead quality) using Google Analytics, Data Studio, and platform dashboards.
• Provide detailed reports with actionable insights and recommendations to improve spend efficiency.
• Apply attribution models to understand and optimize multi-touch campaign performance.

Cross-Functional Collaboration

• Partner with sales and CRM teams to align lead-generation goals with business objectives.
• Work with creative and content teams to deliver high-performing ad assets.
• Collaborate with marketing leadership on forecasting and budget planning.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 5+ years of proven hands-on experience managing and optimizing multi-channel digital campaigns.
• Demonstrated success in managing large campaign budgets while reducing CPL and maximizing ROI.
• Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.
• Strong analytical skills with proficiency in GA4, Tag Manager, Looker Studio, or equivalent tools.
• Deep understanding of bidding strategies (CPC, CPA, CPM, ROAS) and budget pacing.
• Excellent communication skills to present insights and recommendations to stakeholders.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person