Posted:10 hours ago|
Platform:
On-site
Full Time
Drive high-impact ad campaigns to promote our news stories, special features, and brand across multiple platforms.
● Create, manage, and optimize digital campaigns (Google Ads, Meta Ads, Programmatic).
● Develop strategies to boost news readership and subscriptions.
● Analyze campaign data to maximize ROI and audience reach.
● Collaborate with editorial and marketing teams to align campaigns with trending topics.
● Bachelor’s degree in Marketing, Journalism, or related fi eld.
● 3+ years in digital marketing (media/news industry preferred).
● Expertise in Google Ads, Meta Ads, and analytics tools.
● Proficiency in Google Ads, Meta Ads, and programmatic advertising platforms.
● Strong knowledge of Google Analytics, Data Studio, and campaign tracking tools.
● Understanding of SEO, audience targeting, and conversion optimization.
Google Ads Certification, Meta Blueprint Certification, Programmatic Advertising Certification.
FYBB Innovations
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