Senior Data Analyst

We’re looking for a Senior Marketing Analyst to join our team, reporting to the Lead of Marketing Analytics. This is a contract position, and we’re seeking someone with deep expertise in business intelligence (BI), data storytelling, and a strong understanding of the B2B marketing funnel and ABM strategies.

Your time will be split across three core focus areas:

• 50% Business Intelligence G Reporting – Building and maintaining reporting infrastructure that supports funnel visibility and marketing performance

• 30% Data Analysis and Validation – Ensuring data accuracy and completeness across

the full buyer journey

• 20% Data Storytelling G Strategic Insight – Turning data into actionable insights that inform campaign decisions and go-to-market (GTM) strategies

This role goes beyond dashboards—it’s about telling the story of marketing performance and driving strategic decisions.

In this role, you will:

• Own reporting – Build, manage, and scale dashboards and reports that provide visibility into marketing funnel performance, ABM programs, and pipeline impact

• Validate and audit data – Ensure accurate, consistent data across platforms including

marketing automation, CRM, and attribution systems

• Tell stories with data – Analyze performance data, extract meaningful trends, and synthesize insights that shape marketing strategy

• Present performance insights – Deliver clear, compelling presentations tailored to

marketing, sales, and executive stakeholders

• Empower teams – Train colleagues to understand key funnel metrics and use BI tools to make data-informed decisions

We’re looking for someone who has:

• 5+ years of B2B marketing experience focused on analytics, BI, or marketing operations – Required

• Proven expertise in BI tools (ideally Power BI), including designing and building

dashboards from scratch

• Strong analytical skills with SǪL and spreadsheets (ETL experience a plus)

• Familiarity with B2B funnels, attribution models, and ABM techniques/tools (e.g., 6sense, Demandbase)

• Experience working with Salesforce, HubSpot, or Pardot

• A talent for data storytelling – turning complex metrics into compelling narratives and

recommendations

• Confidence presenting to non-technical stakeholders

Job Type: Full-time

Experience:

• Data analysis skills: 5 years (Preferred)

Work Location: In person