SENIOR CRM EXECUTIVE

Key Responsibilities

CRM Strategy & Execution

• Develop and implement a comprehensive CRM strategy covering email, push notifications, in-app/on-site notifications, WhatsApp, and SMS.
• Design and optimize onboarding and engagement journeys to boost retention and lifetime value.

Campaign Management

• Lead end-to-end planning, execution, and analysis of CRM campaigns.
• Leverage data-driven insights to continuously improve campaign performance.

Personalization & Segmentation

• Drive advanced personalization strategies to deliver relevant content and offers.
• Develop sophisticated segmentation frameworks based on user behavior, preferences, and lifecycle stage.

Cross-Functional Collaboration

• Partner with the product team to align CRM initiatives with product features and user experience enhancements.
• Collaborate with analytics, design, and content teams to ensure campaigns are consistent, impactful, and brand-aligned.

Innovation & Best Practices

• Stay ahead of CRM technology trends, tools, and industry best practices.
• Recommend and implement innovations to enhance CRM effectiveness.

Performance Measurement

• Define KPIs to evaluate CRM initiatives.
• Produce regular performance reports with actionable recommendations.

Qualifications & Requirements

• Minimum 3 years of CRM management experience across multiple channels.
• Strong expertise in email marketing, push notifications, in-app/on-site notifications, WhatsApp, and SMS marketing.
• Proven experience in creating customer onboarding and engagement journeys.
• Deep understanding of personalization techniques and data-driven CRM strategies.
• Hands-on experience with CRM platforms and marketing automation tools.
• Exceptional analytical skills to interpret data and translate into actionable insights.
• Strong project management capabilities with experience handling multiple concurrent campaigns.
• Excellent communication and leadership skills.
• Prior experience in the travel industry is highly preferred.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person