Senior Creative Designer

About MARS Cosmetics

Top makeup brands in India

Role Overview

Senior Creative Designer

Key Responsibilities

1. Brand Visual Identity

2. Own and evolve the design language for MARS across categories, campaigns, and channels.
3. Ensure brand consistency across packaging, website, ecommerce platforms, retail, and social media.

4. Campaign & Content Design

5. Conceptualize and design 360° campaign assets (digital ads, social media, influencer kits, OOH, POSM).
6. Use

   AI design tools (MidJourney, Stable Diffusion, Runway, etc.)

   to generate campaign concepts, moodboards, and variations at speed..

7. Packaging & Product Design

8. Lead design for new product launches — packaging concepts, artwork, and unboxing experiences.
9. Collaborate with product & sourcing teams to create

   innovative and premium packaging

   .

10. Creative Leadership

11. Guide and mentor a team of designers, freelancers, and agencies.
12. Push boundaries with global design trends while keeping the Indian consumer in focus.
13. Build AI-driven workflows to

    streamline repetitive creative tasks

    and free up time for innovation.

14. Innovation & Research

15. Stay updated with beauty, fashion, and lifestyle trends to inspire fresh, edgy creative ideas.
16. Benchmark against global beauty brands to keep MARS ahead in design innovation.

Skills & Competencies

1. Strong portfolio showcasing

   branding, packaging, and digital design

   (preferably in beauty/FMCG/lifestyle).
2. Proficiency in

   Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, AI tools

3. Ability to balance

   creativity with commercial objectives

   .
4. Strong typography, color theory, and visual storytelling skills.
5. Experience in handling

   high-quality creative output

   with attention to detail.
6. Leadership skills to manage internal designers and external agencies.

Qualifications & Experience

1. Bachelor’s/Master’s degree in Design, Fine Arts, Visual Communication, or related field.

2. 6–10 years

   of experience in creative design, preferably in

   beauty, fashion, lifestyle, or FMCG

   .
3. Experience in

   packaging design + digital-first campaigns

   is highly desirable.