Senior Content Writer

Experience Required: 6–10 Years

CTC: 4-6 LPA

Employment Type: Full-Time

About Gintaa

At Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly. As we grow, we’re looking for a skilled Senior Content Writer to lead the creation of high-impact content across both marketing and product touchpoints.

Role Summary:

The Senior Content Writer will be responsible for producing a wide range of content — from SEO-optimized blogs and brand copy to clear, concise technical documentation for web, app interfaces, and features. The ideal candidate is both a storyteller and a strategist, with a strong command of content marketing, SEO, and technical writing for digital products.

Key Responsibilities:

• Content Strategy & Execution:
• Develop and implement a content strategy aligned with marketing and product objectives.
• Develop and execute comprehensive content strategies aligned with brand positioning and marketing goals.
• Create high-quality, engaging content for various platforms, including:

-Blog articles, food-related guides, and editorial features

-Website and landing pages

-In-app copy, push notifications, and promotional messages

-Email marketing campaigns and newsletters

-Social media and paid ad creatives

• SEO & Performance Optimization
• Conduct keyword research and implement on-page SEO best practices.
• Optimize content structure, headlines, metadata, and internal linking to improve search visibility.
• Monitor performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and iterate based on insights.

• Technical & Product Content
• Translate complex product features and user flows into clear, concise, and user-friendly content.
• Write technical documentation, feature guides, FAQs, and onboarding content that enhances user understanding of the app.
• Collaborate with product managers, developers, and UX designers to ensure consistency and clarity in app-related content.

• Collaboration & Quality Assurance
• Work cross-functionally with SEO, design, marketing, and product teams.
• Maintain a consistent brand tone, voice, and content standards across all deliverables.
• Review and mentor junior writers or freelance contributors when required.

Required Qualifications:

• Bachelor’s or Master’s degree in English, Journalism, Communications, Technical Writing, or a related field.
• 6–10 years of experience in content creation, with proven expertise in both content marketing and technical/product writing.
• Perform in-depth keyword research, competitor analysis, and search trend monitoring using tools like SEMrush, Ahrefs, Moz, etc.
• Implement SEO best practices, including metadata, alt text, interlinking, backlinking, readability optimization, etc.
• Manage and optimize content using Yoast SEO, Rank Math, or similar WordPress plugins.
• Strong portfolio showcasing SEO content, product documentation, and UI/UX writing.
• Excellent written and verbal communication skills.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs), content management systems (WordPress, HubSpot), and analytics platforms (Google Analytics, Search Console).
• Familiarity with writing for mobile apps, digital platforms, or SaaS products.

Preferred Skills:

• Experience in food-tech, e-commerce, or consumer apps.
• Knowledge of UX writing principles and in-app content design.
• Basic understanding of HTML and structured content markup.
• Ability to work in agile environments and manage multiple deadlines.

What We Offer:

• Opportunity to shape the voice of a growing food-tech brand
• A collaborative, high-growth environment with strong leadership support