Senior Content Writer

About AiSensy

AiSensy

• Recognized as

  Meta’s Emerging Partner of the Year 2023

  and

  CTWA Partner of the Year 2024

• Over ₹4,000 Crores in revenue driven for clients
• Trusted by India’s top

  D2C, eCommerce

  , and

  enterprise brands

AiSensy is among India’s fastest-growing B2B SaaS startups, redefining how businesses connect with customers.

About the Role

Senior Writer

You must deeply understand storytelling theory, consumer psychology, literature, and internet culture, and be able to convert insights and research into modern, compelling narratives.

This is a high-impact, creativity-first role for someone who can bring depth, originality, and strong writing craft to the AiSensy creative team.

Key Responsibilities

1. Write Digital Ads & Brand Story Scripts

• Create scripts for 6s, 15s, 30s, 45s digital ads
• Build engaging scenes, characters, and voiceovers
• Convert brand insights into powerful emotional moments
• Work with creative directors/cinematographers to turn scripts into shot-ready flows

2. Long-Form Narratives (Documentaries, Brand Films, Case Studies)

• Write structured, research-heavy scripts for YouTube and branded content
• Use storytelling frameworks (3-act, 5-act, story circle)
• Convert data, interviews, and raw insights into gripping stories
• Maintain factual integrity with emotional appeal

3. Short-Form Content Writing

• Write high-retention scripts for Reels, Shorts, TikTok-style content
• Craft thumb-stopping hooks and micro-narratives
• Optimize for pacing, payoff, and attention psychology

4. Deep Research & Insight Extraction

• Conduct investigative research on industries, culture, consumer behavior
• Extract insights from reports, articles, and interviews
• Build narrative angles and creative concepts from scratch
• Ensure originality and factual accuracy

5. Brand Voice & Psychology-Led Writing

• Adapt tone across brands, formats, and audiences
• Use cognitive biases and emotional triggers in storytelling
• Shape smart, modern brand narratives
• Understand audience motivations and craft messages that resonate

6. Cross-Team Creative Collaboration

• Work with directors, editors, designers, and producers
• Convert scripts into storyboard-ready versions
• Provide narrative direction during shoots and edits
• Maintain consistency across all creative outputs

Required Skills & Expertise

Storytelling & Writing

• Strong visual storytelling ability
• Understanding of storytelling theory: Hero’s Journey, Story Circle, Act structures
• Ability to write emotional, insight-driven, and cinematic narratives
• Command over literary devices (metaphor, rhythm, symbolism, subtext)

Ad Writing

• Prior experience writing digital ads, branded content, or films
• Ability to compress ideas into tight, powerful scripts
• Strong hook-writing ability

Research Skills

• Ability to convert complex topics into accessible stories
• Strong fact-checking discipline
• Investigative, curiosity-led research approach

Consumer Psychology

• Understanding of human behavior, cognitive biases, and emotional triggers
• Ability to write messaging that influences perception and action

Digital & Creative Literacy

• Awareness of contemporary internet culture and trends
• Understanding of short-form pacing and viral content mechanics
• Ability to switch writing tones (cinematic, witty, poetic, conversational, etc.)

Experience Level

2–4 years

• Creative agencies
• Production houses
• Journalism
• Scriptwriting
• Branded content
• Documentary writing
• Digital storytelling

Portfolio Requirements

Candidates must share:

• 2–3 ad film / long-form / social scripts
• 1 long-form narrative or documentary script
• 1 research-heavy piece (case study/article)
• 2 short-form scripts
• Any literary writing sample

Why Join AiSensy?

• Work at the intersection of

  content, product, and growth

• Drive measurable impact in a rapidly scaling

  B2B SaaS

  environment
• Collaborate with a high-energy, passionate team
• Take ownership of content that reaches

  millions of users and businesses

• Flexible work culture, fast growth opportunities, and a strong performance-driven ethos

Ready to shape the voice of one of India’s leading B2B SaaS startups?

Apply now and help define the future of business communication with AiSensy.