Senior Content & Copywriter

Job Title:

Location:

No. of Positions:

Reporting To:

About Rapidise

IoT, Embedded Systems, ODM, and Digital Engineering

Position Overview

As a Senior Content & Copywriter, you will play a key role in shaping our brand voice across all customer-facing channels. You will work closely with the marketing, design, SEO, and sales teams to create high-impact content that attracts, engages, and converts prospects throughout the marketing funnel.

IT and Electronic Manufacturing

Key Responsibilities

1. Content Creation & Management

• Write and edit compelling and high-quality content including:
• Blog articles and SEO-optimized long-form posts
• Website copy (landing pages, product/service pages, etc.)
• Whitepapers and eBooks
• Case studies and client success stories
• Email newsletters and email marketing campaigns
• Webinar scripts and presentation content
• Social media posts and captions (LinkedIn, Twitter, Instagram, etc.)
• Craft persuasive and emotionally resonant copy for lead generation and customer nurturing campaigns.

2. Content Strategy & Planning

• Collaborate with the marketing team to develop and implement a content calendar aligned with overall marketing goals.
• Build and execute a strategic content marketing plan to attract target audiences across different buyer personas and stages of the funnel.
• Assist in building and optimizing content marketing funnels to drive traffic, nurture leads and increase conversions.

3. SEO Optimization

• Perform keyword research and implement best on-page and off-page SEO practices.
• Optimize existing content for improved SERP visibility and performance.
• Work alongside the SEO team to improve website traffic, keyword rankings, and search engine authority.

4. Research & Industry Understanding

• Stay current with industry trends, competitor content, and market insights—especially within the

  IT and Electronic Manufacturing

  sectors.
• Translate complex technical concepts into engaging, digestible, and valuable content for B2B and B2C audiences.

5. Content Performance Analysis

• Measure and report on content effectiveness using tools such as Google Analytics, Search Console, SEMrush, etc.
• Use insights to improve future content strategy and optimize content for performance and engagement.

Required Skills & Qualifications

• 4–6 years

  of proven experience in content writing and copywriting for digital platforms.
• Experience in the

  IT

  and

  Electronic Manufacturing

  industries is

  mandatory

  .
• Proficiency in content marketing strategies and funnel building for B2B/B2C brands.
• Strong grasp of

  SEO best practices

  and content optimization techniques.
• A strong portfolio showcasing a variety of content formats (blogs, whitepapers, web content, email marketing, etc.).
• Excellent command over English grammar, vocabulary, tone, and syntax.
• Ability to write for multiple personas and customer journey stages.
• Proficient in using CMS platforms (e.g., WordPress), SEO tools (e.g. Surfer SEO, SEMrush), and email marketing tools (e.g., Mailchimp, HubSpot).
• Strong research skills and attention to detail.
• Collaborative mindset with the ability to manage multiple projects simultaneously under tight deadlines.

Preferred Qualifications (Nice to Have)

• Experience writing for

  SaaS

  ,

  IoT

  , or

  Industrial Automation

  companies.
• Understanding of

  content personalization

  and

  A/B testing

  .
• Familiarity with analytics tools like Google Analytics, Microsoft Clarity, etc.
• Basic understanding of HTML/CSS is a bonus.

How to Apply?

jobs@rapidise.co