Senior Business Development Manager (Edtech Sales)

Senior Managed BD – EdTech

Job Title: Senior Manager Business Development – EdTech Solutions & Institutional Partnerships

Location: Coimbatore

Department: Business Development & Global Growth

Reports To: CEO

Key Responsibilities

1. Strategic Sales Leadership

• Develop and execute the

  EdTech sales strategy

  for academic institutions, universities, accreditation bodies, and ministries of education.
• Design go-to-market plans for products like

  Proctorly.ai (AI-based proctoring)

  ,

  BrahmaGPT (AI learning assistant)

  , and

  Credorax.ai (digital credentials)

  .
• Build and manage a National & Global sales pipeline covering

  India, Middle East and Africa

  .
• Identify opportunities for white-label partnerships, consortium collaborations, and multi-campus deployments.

2. Institutional Engagement & Partnerships

• Lead consultative sales discussions with Vice-Chancellors, Registrars, and Academic Boards.
• Build relationships with

  education regulators, accreditation agencies

  , and government ministries.
• Collaborate with internal product and AI teams to design customized demos, pilots, and proof-of-concepts.
• Represent the company in academic conferences, EdTech expos, and government-education policy forums.

3. Team Leadership & Execution

• Build and manage a team of business development executives and customer service executives.
• Develop training modules and performance metrics for the sales and customer service teams.
• Drive accountability through CRM dashboards, lead-to-closure tracking, and revenue forecasting.

4. Market Expansion & Competitive Intelligence

• Conduct in-depth market research on EdTech trends, procurement cycles, and government initiatives (NEP, Digital Education 2030, etc.).
• Map competitor offerings and develop unique differentiators around AI personalization, security, and student outcomes.
• Explore alliances with

  resellers

  ,

  learning management systems (LMS), content publishers, and cloud service providers.

5. Revenue & Performance Accountability

• Deliver on quarterly and annual sales targets (revenue, margin, and institutional sign-ups).
• Maintain accurate forecasts, sales reports, and key account plans.
• Track performance against metrics such as customer lifetime value (CLV), renewal rate, and product utilization growth.

Key Skills & Competencies

• Proven record of leading

  EdTech or enterprise SaaS sales

  to higher-education institutions or ministries.
• Strong understanding of

  AI-driven learning systems, LMS integrations (SCORM/xAPI), and digital credentialing.

• Excellent relationship-building and

  consultative selling

  skills at senior-management levels.
• Experience in

  international education sales

  and public-sector procurement cycles.
• Strategic thinker with an execution mindset, data-driven decision-making, and entrepreneurial drive.

Qualifications

• Bachelor’s degree in Business, Marketing, or Engineering (MBA preferred).
• Minimum 10 years’ experience in

  institutional or EdTech sales

  , with at least 5 years in a senior role.
• Exposure to

  national

  and

  global education markets

  and digital transformation projects preferred.
• Familiarity with

  tender processes, RFPs, and cross-border contract negotiations.

If you feel your profile Suits the above requirement , Please share your Resumes to varun.m@texila.org

Thanks and Regards

Varun

Manager TA