Senior Business Development Executive – IT & Digital Services

About Us

Offshore Marketers is a performance-focused digital marketing agency serving international clients across diverse industries. We deliver data-driven digital solutions across SEO, paid media, social media marketing, web solutions, and marketing automation. With experience supporting 1,300+ global clients, we work with startups and established enterprises, operating with a strong focus on transparency, accountability, and measurable business growth.

We are currently seeking an experienced Business Development professional (3–5 years) who can effectively bridge business requirements with technical execution, supporting sustainable growth through structured insights, strategic planning, and operational alignment.

Job Description

As a Business Development Executive, you will collaborate closely with cross-functional teams, including marketing, sales, and technology, to identify growth opportunities, streamline workflows, and enable data-driven decision-making. This role is well-suited for professionals with a strong understanding of digital marketing ecosystems who are motivated to contribute at a strategic level to business and product development initiatives.

Key Responsibilities

Business Requirement Gathering:
Work with stakeholders to collect, define, and translate business needs into functional requirements and project documentation.

Lead Funnel Analysis:
Analyze lead generation funnels and user journeys to identify bottlenecks, conversion drop-offs, and opportunities for optimization using tools like Google Analytics, Hot jar, and CRM dashboards.

Lead Generation & Revenue Contribution:
Strategically identify and utilize various online portals to generate qualified leads, nurture opportunities, and contribute directly to the company’s revenue pipeline.

Client Needs Mapping:
Conduct discovery calls and align client objectives with internal capabilities, translating business goals into measurable KPIs and performance metrics.

Market & Competitive Intelligence:
Perform competitor benchmarking, trend forecasting, and audience segmentation using research platforms and data visualisation tools.

Proposal & SOW Documentation:
Create business proposals, technical documentation, and scope of work documents using a structured, data-backed approach.

CRM & Data Management:
Maintain data integrity within CRM systems (e.g., HubSpot, Zoho), generate reports, and build dashboards to track business development performance.

Process Automation Support:
Identify areas for workflow automation using tools like Zapier, Make (Integromat), or CRM-native automation features.

Cross-Team Collaboration:
Act as the liaison between business, marketing, and technical teams to ensure successful implementation of growth and campaign strategies.

Mentoring and Guiding Junior BDEs:
The Senior BDE will be responsible for mentoring junior team members by guiding them on pitching digital marketing services, handling client objections, understanding service offerings (SEO, SMM, Web Development, etc.), and supporting them in improving conversion and communication skills.

Skills – Required

• Basic Analytical Tools:

Good knowledge of Microsoft Excel and Google Sheets for reporting and simple data analysis (e.g., filters, charts, basic formulas).

• CRM Familiarity:

Hands-on experience or basic understanding of any CRM platform like Zoho, HubSpot, or GoHighLevel to manage leads and track client interactions.

• Documentation Skills:

Ability to create structured documents such as client briefs, simple reports, and workflow outlines using MS Word, Google Docs, or Notion.

• Communication:

Strong verbal and written communication skills for coordinating with team members and presenting findings or suggestions clearly.

• Problem Solving:

Ability to identify issues, think critically, and suggest practical solutions based on available data.

• Organizational Tools:

Comfortable using basic project management tools like Trello, ClickUp, or Google Calendar to manage tasks and timelines.

Skills – Preferred

• Digital Marketing Awareness:

General understanding of how online funnels, paid ads, and email campaigns work. Experience working with teams using tools like MailerLite, Meta Ads Manager, or Systeme.io is a plus.

• International client exposure

Experience working with international clients or cross-geographical teams is a plus.

Why Join Offshore Marketers

At Offshore Marketers, we work with global clients and deliver performance-driven digital solutions using advanced tools and a results-focused approach. We provide structured learning, professional development opportunities, and a collaborative work environment that supports continuous growth. Our culture is built on transparency, ownership, and accountability, ensuring every team member has the clarity and resources needed to succeed. If you are looking to grow your skills, contribute to meaningful work, and build a long-term career in a high-performance environment, Offshore Marketers offers the right platform.

Perks & Benefits

• Weekly Fun Friday activities
• Team get-togethers & outings
• Paid leave as per company policy
• Festival and milestone celebrations
• Lively and positive work environment
• Supportive leadership and open communication
• Learning exposure and growth opportunities
• Provident Fund
• Paid time off

Expected Start Date: 15 January 2026

Job Type: Full-time

Pay: Up to ₹600,000.00 per year

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Have you managed complete sales cycles independently, from lead generation through deal closure?
• Do you have experience working with international clients?
• What was your average monthly target in your most recent role, and how consistently were you able to achieve it?
• What is your current salary?
• What is your expected salary?
• What is your current notice period or earliest possible joining timeline?
• Do you have experience in team handling or mentoring? If yes, please mention the number of team members managed.

Education:

• Bachelor's (Required)

Experience:

• Business development: 3 years (Required)

Shift availability:

• Night Shift (Required)

Work Location: In person

Application Deadline: 15/01/2026