Senior Brand Manager

About the Role

We are looking for a Senior Brand Manager

intersection of brand + growth + consumer psychology

leadership role

Key Responsibilities

1. Brand Strategy & Positioning

• Own overall

  brand narrative, positioning, and tone of voice

• Build and maintain clear differentiation

  in competitive D2C categories
• Translate founder vision into

  consumer-facing communication

• Ensure brand alignment across website, ads, packaging, social, marketplaces

2. Content, Storytelling & Messaging

• Lead

  content strategy

  across:
• 
  
• Website
• Performance ads
• Influencer scripts
• UGC & founder-led videos
• Develop

  key message frameworks

  for each product / category
• Ensure compliance-friendly messaging (especially for health/wellness brands)
• Review and approve all major brand communication before publishing

3. Performance & Growth Collaboration

• Work closely with

  performance marketing teams

  (Google, Meta)
• Align creatives, hooks, and landing pages with

  conversion insights

• Optimize messaging based on data, feedback, and funnel performance

• Bridge the gap between branding and ROAS

4. Product, Packaging & Launch Ownership

• Lead

  new product launches

  :
• 
  
• Naming
• Positioning
• Launch narrative
• Go-to-market plan
• Own

  packaging communication

  :
• 
  
• Front-of-pack messaging
• Claims framing
• Visual hierarchy
• Ensure regulatory-safe, trust-building packaging language

5. Influencer, Community & Trust Building

• Guide influencer briefs and brand-safe scripting
• Build long-term brand credibility through:
• 
  
• Doctors / experts
• Founders
• Real customer stories
• Own community-level storytelling (WhatsApp, Instagram, YouTube)

6. Team Leadership & Ownership

• Lead and mentor:
• 
  
• Content writers
• Designers
• Social media managers
• Coordinate with:
• 
  
• SEO & performance teams
• Product & operations
• Set

  clear brand KPIs and quality benchmarks

What We’re Looking For

Must-Have

• 5–8+ years experience in

  Brand / Marketing / Growth roles

• Experience in D2C, FMCG, Ayurveda, wellness, beauty, or healthcare

• Strong understanding of digital-first brand building

• Ability to balance storytelling + performance

• Excellent command over consumer psychology & copy

• Experience working closely with founders

Good to Have

• Experience in

  policy-sensitive categories

  (health, wellness, skincare)
• Exposure to

  Google Ads, Meta Ads, Shopify, marketplaces

• Prior experience managing multiple SKUs

• Influencer marketing & UGC strategy experience

Key Skills

• Brand Strategy & Positioning
• Content & Copy Leadership
• Performance Alignment
• Product Launch Strategy
• Consumer Insight & Storytelling
• Team Leadership
• Data-backed Decision Making

KPIs for This Role

• Brand recall & consistency
• Creative performance uplift (CTR, CVR)
• Launch success of new products
• Content quality & compliance score
• Community engagement & trust metrics

Who Should NOT Apply

• Purely performance marketers with no brand thinking
• Execution-only social media managers
• People uncomfortable with accountability and ownership

Why Join Us

• Founder-led, fast-scaling D2C ecosystem
• Strong storytelling legacy + modern growth mindset
• Opportunity to build

  category-defining brands

• Real ownership, not cosmetic titles