Senior Brand Manager

Key Responsibilities:

• Strategic Brand Leadership:
• Develop and implement holistic brand strategies for clients across industries, ensuring alignment with business objectives.
• Lead brand discovery, positioning, messaging, and visual identity development processes.
• Serve as the primary brand steward, ensuring consistency across all client touchpoints and marketing channels.
• Client Relationship Management:
• Act as a strategic partner to clients, understanding their business, market, and competitive landscape.
• Present brand strategies, reports, and creative briefs to senior stakeholders with clarity and confidence.
• Build long-term relationships through trust, insight, and performance.
• Campaign Development & Execution:
• Collaborate with internal teams (creative, content, media, analytics) to develop integrated digital marketing campaigns that reflect brand positioning.
• Oversee the development of brand content, including website copy, social media, email, and video.
• Market & Consumer Insight:
• Conduct and analyze market research, audience insights, and competitive benchmarking to inform brand decisions.
• Monitor brand performance metrics and adjust strategies as needed to optimize outcomes.
• Team Leadership & Mentorship:
• Manage and mentor junior brand strategists or account executives, fostering a collaborative and high-performance culture.
• Provide clear direction, constructive feedback, and professional development opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 1-3 years of brand management experience, preferably within a digital marketing agency or consulting environment.
• Proven track record of developing and executing successful brand strategies across digital channels.
• Strong knowledge of digital marketing, content strategy, social media, SEO/SEM, and paid media.
• Exceptional written and verbal communication skills.
• Adept at client-facing presentations and high-level stakeholder engagement.
• Strong analytical skills and data-driven mindset.
• Creative thinker with a deep understanding of branding principles and user experience.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Schedule:

• Day shift

Work Location: In person