Senior Brand Manager

• 3 to 5 years of experience in the similar field
• From a mainline and/or digital agency background
• Exceptional with ideation
• Preferably from one of the top agencies in India
• Must have worked with big reputed clients

KEY RESPONSIBILITIES

• Managing multiple client accounts
• Drive client retention, renewals, upsells and client satisfaction
• Partner with internal cross-functional teams to understand customer goals and key
• Evaluate performance metrics and exceed those goals throughout the campaign
• Provide input on new processes and workflows as needed which include ensuring best practices like not accepting invalid feedback like Maza nahi aaya , efficiently managing the JSR with brands
• Liaison with third-party vendors, influencers, partner firms on behalf of the brand for campaigns & projects, including cracking deals
• POC for a few brands, POE for a few brands
• Negotiations with clients, vendors, partners
• PnL management for brands
• Keeping abreast with new trends in the mainline and digital industry
• Driving the planning, thinking, execution & optimisation of marquee campaigns, including taking and writing effective briefs and getting research done to add value to teams
• Mentoring the team of Brand Managers and trainees
• Pitching to clients (ideas, products, innovations, creatives etc.)

TECHNICAL SKILLS REQUISITES

• Professional-level proficiency in English
• Advanced knowledge of Social Media Channels, Digital Media and Online Marketing
• Excellent written, oral communication and presentation skills
• High attention to detail and commitment to quality

QUALIFICATION REQUISITES

• Minimum graduate or holder of UGC-approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
• Certification in Digital Media / SEO / SEM will add brownie points