Senior Brand Manager

We are looking for a Senior Brand Manager at our origination

Brand Strategy & Growth

• Lead the development and execution of annual brand plans to deliver growth in volume, value, and brand health.
• Drive differentiated consumer experiences that build long-term equity and relevance.
• Identify growth opportunities through consumer insights, portfolio optimization, and new product innovation.

Innovation & Product Development

• Lead end-to-end innovation projects from concept to market, ensuring alignment with consumer trends and business objectives.
• Partner cross-functionally with R&D, supply chain, and sales to deliver profitable and scalable launches.

Event & Experience Marketing

• Lead and execute

  large-scale experiential platforms and on-ground brand activations

  that build affinity and engagement.
• Oversee integrated campaigns across digital, on-ground, and trade touchpoints, ensuring consistency and impact.

Commercial & P&L Accountability

• Own full

  P&L responsibility

  , driving profitability and efficiency across marketing spends and initiatives.
• Track and optimize performance metrics including ROI, brand contribution margins, and marketing efficiency.

Leadership & Collaboration

• Lead and mentor a team of brand executives and agency partners to deliver breakthrough creative and flawless execution.
• Champion cross-functional collaboration, driving alignment between marketing, sales, trade, and supply chain teams.

Key competencies

• Strategic and commercial thinker

  with a strong grasp of P&L management, pricing, and business drivers, capable of translating insights into actionable growth strategies.

• Creative brand builder who can develop

  impactful campaigns, and memorable experiential properties that build cultural relevance.

• Innovation-focused marketer

  with proven success in launching new products or variants from concept to market, balancing creativity with commercial viability.

• Strong with numbers and analytics,

  able to evaluate ROI, track performance metrics, and make data-driven marketing and investment decisions.

• Hands-on leader and team player

  who can inspire, guide, and grow teams while managing multiple stakeholders and agencies with clarity and accountability.

Key Mandatory qualifications:

• MBA in Marketing or related field from a premier institute.

• 812 years of brand management experience

  in the

  alcohol/beverage, lifestyle, or FMCG.

• Proven track record of

  leading large-scale brand events

  , consumer activations, and integrated campaigns.
• Strong

  innovation, P&L management, and analytical

  skills; highly comfortable with financial metrics and business levers.
• Demonstrated ability to combine

  strategic thinking

  with

  hands-on execution.

• Excellent leadership, communication, and stakeholder management skills.