Senior Brand Manager

Know the Company :

PeepalCo

For more information, visit: https://peepal.co | For media queries, contact: press@peepal.co

Warning: This Isn't Your Typical "Senior Brand Manager" Job.

If you're looking for a role where you spend your days polishing brand guideline PDFs, sitting in endless alignment meetings, or spending multi-crore budgets on bland ad campaigns—this isn't it. Please close this tab and accept our sincerest apologies for wasting your time.

Still here? Good.

We're looking for a rare breed of marketer. Part brand strategist, part creative mad-hatter, and part media planner. You'll be the architect and guardian of the stories we tell for two distinct, high-potential brands: CoinSwitch (crypto) and lemonn (stocks). This is a role for someone who wants to build something actually impactful, on a budget.

What You'll Actually Be Building:

• Create something new:

  You won't just follow the brand book; you'll write it. You'll define and sharpen the positioning for both CoinSwitch and lemonn, ensuring our narrative is powerful, distinct, and resonates with our audience.

• Build cool stuff:

  We don't want "safe" ideas. We need culture-hacking, quirky campaigns that get people talking. We've used cat memes to sell crypto on national television and had our mascot dance with Diljit—so the bar for 'kuch crazy karte hai guys' is pretty high here.

• Be the driving force:

  An idea is nothing without flawless execution. You'll wrangle agencies, manage internal stakeholders, and pull all the levers to bring campaigns to life. This includes managing our compliance and legal teams to ensure they're only moderately upset with your work.

• Think like a creator:

  You'll spearhead our influencer and activation strategy. This isn't about sending free merch; it's about building authentic partnerships and creating moments that ripple across the internet, all while living by our core philosophy: do more with less.

• Be a wordsmith:

  You'll be a creative force, shaping copy and ideating on design for big brand moments and for performance channels where every pixel counts. Think you can write better than our agency? We'll give you the chance to prove it.

• Be Middle Class:

  You'll handle media planning and negotiations with a hawk-like focus on ROI. We're more middle-class than Monisha Sarabhai, so you'll need to match those vibes and negotiate hard to make every rupee count.

You're Our Kind of Person If You:

• Have 5-7 years of battle scars in brand marketing, with a portfolio that proves you can think and do.
• Are a storyteller who sees the big-picture narrative and can also zoom in on a single, killer headline.
• Can spot a brilliant idea from a mile away and know exactly what it takes to get it made.
• Are as comfortable negotiating a multi-crore media deal as you are debating the size of the logo on a creative.
• Believe that "going viral" is the result of a sharp insight and brilliant strategy, not just dumb luck.
• Are obsessed with the "why" behind the numbers and can connect campaign activities to tangible business impact.

• Bonus Points:

  You actively invest or trade in stocks/crypto. You understand the culture because you're part of it.

Excited? You should be. This isn't your usual marketing job—it’s probably the most fun you can have with your clothes on.

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!

Here’s how we do things at PeepalCo:

• Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified.
• Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.
• Data-driven: The source of truth. Simple as that.
• Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few:

• Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
• Gender Reassignment Surgery: Be the best version of you! We’ll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.