Senior BI Analyst

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What’s the role

The ideal candidate is passionate about delivering commercial value and insights through Mobility data analytics. This role is for Loyalty team CRM team

We help the business team’s answer some of the following questions:

• Creating integrated measurement framework for Loyalty CRM Program
• Deliver various levels of profiling analysis/Diagnostic Analysis to identify quick wins like leaky bucket analysis, Category deep dive analysis etc., to accelerate Active Customers, arrest churn etc.,
• How to acquire more Loyalty customers and increase the ROI of Loyalty CRM business

• Candidate should be able to ask the right questions, ability to move from data to insight to action, break down strategic & operational questions from different stakeholders and structurally answer them with data driven insights.
• Incumbent is responsible for working on a range of technologies and tools collaborating directly with the multiple stakeholders & other Data engineering team.

What you’ll be doing

• Provide deep expertise in Data Analytics for Mobility/CPG businesses and business consulting:
  • Understanding Mobility KPIs, benchmarking analysis, evaluating impact of business initiatives on profits, A/B testing, Hypothesis testing, pre-post campaign analysis
  • Developing tools and approaches to monitor the performance of Loyalty CRM customers.
  • Ability to convert business problem to analytical problem along with Strategic thinking and business story telling.

• Apart from the above also support the Mobility Loyalty CRM teams in:
  • Identifying the right group of customers for targeting certain Promotions by identifying trends and patterns in Loyalty customers
• Should have strong story telling skills: Ability to explain complex data and models to business teams.
• Should have strong data presentation and data interpretation skills.
• Working collaboratively across multiple sets of stakeholders – business SMEs, IT, Data teams, Analytics resources to deliver on project deliverables and tasks.
• Identify actionable insights that directly address Mobility Team’s challenges / opportunities.
• Articulate business insights and recommendations to respective stakeholders.
• Understanding business KPI's, frameworks and drivers for performance.

What you bring

• At least 5-7 years of relevant experience in Retail Analytics

• Bachelor’s Degree in Economics, Statistics or any related
• Very Strong experience in specialized analytics tools and technologies (including, but not limited to:
  • SQL, MS-Excel
  • Power BI, or other visualization tools, Power Automation
  • Python, Alteryx (good to have)
• Preferred experience in Customer, Loyalty & CRM analytics, CPG or E-commerce
• Experienced in Statistical analysis: Data Quality Analysis, Exploratory data analysis, Hypothesis testing, Univariate / Multivariate Analysis.
• Good interpersonal communication skills and influencing skills.
• Eagerness to learn and ability to work with limited supervision.
• Identify the right approach(es) for given scenario and articulate why the approach fits.

Please note:

After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine next steps. Thank you for your interest in Shell.

What we offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.
• Continuously grow the transferable skills you need to get ahead.
• Work at the forefront of technology, trends, and practices.
• Collaborate with experienced colleagues with unique expertise.
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and
• international teams.
• Gain access to a wide range of training and development programmes.

An Inclusive & Progressive Place to Work

• To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.
• We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
• We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
• We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

Shell in India

Shell is a diversified energy company in India with 13,000 employees, and presence in Integrated Gas, Downstream, Power, Renewable and Upstream. Additionally, we have deep capabilities in R&D, digitalisation, and business operations.

Our global strategy, Powering Progress, is designed to generate value for our shareholders, customers, and the wider society, and focuses on creating more value with less emissions. The strategy supports our purpose of providing more and cleaner energy solutions, with the aim of profitably transforming Shell into a net-zero emissions energy business by 2050. As India moves towards its target of net-zero emissions by 2070, Shell India aims to play a leading role in securing vital energy for today, while investing in, and helping to build, the energy system of the future through strategic investments in the country.

Our Lubricants business serves over 50,000 consumers through a strong network of over 200 distributors, and operates an end-to-end value chain that spans conceptualization, development, and production at a world-class blending plant at Taloja. Through our 350-plus retail stations, we offer an integrated mobility experience including fuels, cafes, and convenience stores, with a prominent network of EV recharging facilities.

Shell owns and operates a LNG re-gasification terminal at Hazira, Surat, with a capacity of 5 MTPA and a LNG truck-loading unit that plays a crucial role in helping meet India’s growing demand for gas across sectors. In 2022, Shell acquired Sprng Energy in a $1.55 billion deal to build an integrated energy transition business in the country. Sprng is a leading renewable energy company in India which develops and manages solar, wind, and hybrid power generation facilities and infrastructure.

Our three capability centres across Bangalore and Chennai serve as a technology and innovation powerhouse for Shell globally, working as a delivery engine for core technical, digital, and finance processes: pioneering digital innovation and cutting-edge technologies across the energy sector. We also have strong academic partnerships and collaborations with leading universities and technology institutes to accelerate decarbonization efforts within the energy sector.

We are committed to positively contributing to the communities in which we operate through programmes on STEM Education, Skilling, and Livelihood across India. We nurture and invest in startups developing initiatives focused on accelerating energy innovation through programs such as Shell E4 and Shell Eco-marathon. We also have strategic investments in new energy companies such as Husk Power, d.light, Orb Energy, and Cleantech Solar.

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