Senior Associate/Assistant Manager - Digital Media

We are #hiring for a leading non profit!

• Lead the strategy for social media, paid campaigns and content marketing across organisations
• Create, schedule and publish high-quality content across platforms (LinkedIn, Instagram, Facebook, YouTube) — including posts, stories, reels, videos and thought-leadership pieces
• Plan and manage the content calendar and workflow for all digital entities
• Benchmark our social landscape: conduct competitive and sector-trend analysis, identify best practices, map audience personas and refine our messaging accordingly
• Track and report on performance metrics: follower growth, engagement rates, click-throughs, conversions, paid-campaign ROI; prepare insights and optimisation recommendations.
• Plan, execute and manage paid media campaigns (Google Ads, paid social) to drive traffic, lead generation (applications, partnerships, hires) and measurable outcomes.
• Monitor SEO (keyword research, website optimisation, content alignment) and ensure social channels support broader search-and-discovery goals.
• Stay up-to-date with emerging trends, platform changes, new formats and storytelling innovations; pilot experiments and recommend new content directions.
• Oversee the organisation’s website: update content, monitor performance, coordinate with developers/designers, and align the website with social and digital campaigns.

Job Requirements:

1. Bachelor’s degree in Marketing, Mass Media, Communications, Digital Media, Journalism or a related field.

2. 2 – 5 years of experience in social media or digital marketing roles—covering both organic content and paid campaigns

3. Familiarity with social media platforms and tools

4. Experience using basic design/video tools (Canva) and analytics and reporting tools (Google Analytics, LinkedIn Analytics, Instagram Insights)

5. Experience working in mission-driven or non-profit environments (or content-rich brands) will be an advantage.

6. Knowledge of Adobe Illustrator will be an advantage.