Senior Associate - Social Media Marketing

Job Role- Senior Social Media Executive

Exp Req- 2+ Years

Location-

About Times Internet-

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig, and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About ETB2B-

As a premier extension of The Economic Times, a leading business media house, our specialised verticals are dedicated to serving diverse industries with unparalleled insights, analysis, and strategic intelligence. We empower decision-makers, thought leaders, and professionals across various sectors by delivering timely, relevant, and in-depth coverage of market trends, policy shifts, and technological advancements.

Content & Copywriting

• Create high-quality, platform-native copy for LinkedIn, Instagram, X, and Facebook with a strong understanding of tone, storytelling, and audience behavior.
• Write engaging captions, headlines, and scripts that drive reach, engagement, and conversation.
• Maintain editorial accuracy, brand voice consistency, and storytelling clarity across formats.

Design & Visual Storytelling

• Design visually compelling creatives including static posts, carousels, infographics, and templates aligned with brand guidelines.
• Collaborate with editorial and marketing teams to translate stories into high-impact visual formats.
• Continuously improve visual quality based on performance insights and platform trends.

Video Creation & Editing

• Conceptualize, shoot, and edit short-form and long-form videos for social media platforms.
• Edit reels, explainers, event snippets, interviews, and behind-the-scenes content using industry-standard tools.
• Ensure videos are optimized for platform formats, attention spans, and storytelling flow.
• On-Ground Event Coverage
• Cover on-ground events including conferences, conclaves, panel discussions, and award shows.
• Capture live moments, speaker bytes, audience interactions, and behind-the-scenes content.
• Deliver real-time and post-event social content with speed, accuracy, and creativity.

Camera Presence & On-Screen Communication

• Confidently appear on camera for reels, explainers, interviews, live updates, and event coverage.
• Conduct basic on-camera interviews and bite-sized content with industry leaders and speakers.
• Represent the brand professionally and confidently in on-ground and digital environments.

Industry Research & Trend Awareness

• Research and track trending topics across industry, business, technology, HR, and workplace ecosystems.
• Identify content opportunities based on breaking news, reports, leadership movements, and social trends.
• Translate complex industry insights into simple, engaging social media narratives.

Platform Strategy & Performance

• Understand platform-specific best practices, algorithms, and content formats.
• Analyze post performance and use insights to improve content strategy and engagement.
• Experiment with new formats, storytelling styles, and platform features to drive growth.

Collaboration & Ownership

• Work closely with editorial, video, design, and marketing teams to execute campaigns seamlessly.
• Take ownership of assigned content buckets, events, or social series end-to-end.
• Ensure timely execution, quality control, and adherence to publishing schedules.