Search Marketing Specialist

Job Summary

Search Marketing Specialist

Key Responsibilities

1. Paid Search Campaigns (SEM)

• Plan, execute, and optimize paid search campaigns across Google Ads (Search, Display, YouTube, Discovery).
• Conduct keyword research, ad copy creation, A/B testing, and bid management.
• Monitor campaign performance and adjust strategies to improve CTR, quality scores, and conversion rates.

2. SEO & Organic Growth

• Develop and execute SEO strategies to improve AIM’s organic visibility.
• Optimize website content, landing pages, and blogs for higher rankings.
• Conduct technical SEO audits and recommend improvements for site performance.

3. Analytics & Reporting

• Track and analyze campaign performance using Google Analytics, Google Tag Manager, and CRM dashboards.
• Generate regular performance reports highlighting KPIs such as CPL, ROAS, and lead quality.
• Provide actionable insights to improve funnel efficiency and digital ROI.

4. Collaboration & Funnel Integration

• Work closely with the admissions team to ensure quality lead flow.
• Coordinate with content, design, and social media teams for integrated campaigns.
• Align campaigns with academic calendars, admission cycles, and program launches.

5. Continuous Improvement

• Stay updated with the latest search engine trends, tools, and algorithm changes.
• Experiment with new ad formats, automation tools, and AI-driven optimization.
• Benchmark performance against competitors and suggest innovative approaches.

Key Skills & Competencies

• Strong knowledge of

  Google Ads, SEO, SEM, and PPC strategies

  .
• Hands-on experience with

  Google Analytics, GTM, Search Console, and CRM tools

  .
• Ability to manage budgets, track ROI, and optimize for conversions.
• Excellent analytical, problem-solving, and communication skills.
• Target-driven, detail-oriented, and proactive.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of proven experience in search marketing (education sector experience preferred).
• Google Ads & Analytics certifications highly desirable.
• Demonstrated success in lead generation and ROI-focused campaigns.

Perks & Benefits

• Competitive salary with performance-linked incentives.
• Opportunity to work with a

  top-ranked B-School in Delhi NCR

  .
• Exposure to advanced tools and large-scale digital campaigns.
• Collaborative, fast-paced, and learning-driven environment.