Search Engine Optimization Specialist

Company Description

Octet Design Studio is a UI/UX design agency specializing in product design that helps mission-driven organizations elevate their products through rational design methodologies and creative solutions. We focus on SaaS products, offering solutions such as easy onboarding, better task completion, enhanced productivity, and higher product adoption. With over 150 successfully completed projects, our expertise lies in transforming complex products into meaningful, intuitive, and functional experiences. We are passionate about tackling challenges and creating innovative designs that balance strategy, technology, and creativity.

Role Description

This is a full-time on-site position based in Ahmedabad for a Search Engine Optimization (SEO) Specialist. The role involves conducting keyword research, creating SEO strategies, and managing SEO campaigns to enhance website performance and rankings. The SEO Specialist will work closely with cross-functional teams to optimize content, perform website audits, and monitor analytics. Responsibilities will also include staying updated with SEO trends and ensuring best practices to increase traffic and user engagement.

Qualifications

• Strong expertise in keyword research, on-page SEO, and off-page SEO strategies
• Experience with website auditing and analytics tools such as Google Analytics, Google Search Console, and others
• Knowledge of content optimization and backlink building methodologies
• Familiarity with performance tracking, data analysis, and reporting techniques
• Exceptional problem-solving skills and the ability to adapt to changing trends in SEO
• Experience in UI/UX design optimization or working with SaaS products is a plus
• Bachelor's degree in Marketing, Communications, or a related field