Search Engine Optimization Specialist

eStore Factory is a rapidly growing digital marketing & eCommerce consultancy based in Ahmedabad. We work with global clients & offer a professional work environment for our team members. We are looking for an exceptional, multi-faceted leader to drive significant growth across our clients' digital properties, focusing on maximizing sales, conversions, and lead generation through advanced paid media, cutting-edge SEO, and strategic website optimization.

AI is transforming search results (e.g., Google’s SGE, generative AI content, and large language models)

This role requires a blend of hands-on execution, strategic leadership, and advanced data analysis to drive exponential growth for our clients.

• Unified Strategy Development:

  Design and lead holistic search marketing strategies that seamlessly integrate SEO (organic growth) and SEM (paid performance) to maximize total search presence and budget efficiency for clients.

• Result-Driven Planning:

  Develop and execute

  proven strategies

  to achieve tangible client KPIs, including

  year-over-year organic traffic growth, significant keyword ranking improvements

  , and

  measurable lead/conversion increases (CPA/ROAS targets).

• Reporting & Insight:

  Own all search performance reporting, providing C-suite-level insights on performance, attribution, and next steps using tools like Google Analytics 4, Looker Studio, Search Console, and leading SEO/PPC platforms.

• Technical SEO Leadership:

  Conduct comprehensive technical audits, troubleshoot complex indexing, crawlability, and site architecture issues, and provide developer-ready recommendations for Core Web Vitals, mobile-first indexing, and large-scale CMS migrations.

• Content & On-Page Strategy:

  Lead advanced keyword research (entity search, cluster mapping), conduct in-depth search intent analysis, and develop comprehensive content briefs and optimization guides for writers to optimize for Google's E-E-A-T.

• Off-Page Authority:

  Create and manage high-impact, scalable link-building and digital PR strategies focused on increasing Domain Authority (DA) and Topical Authority (TA), moving beyond basic link acquisition.

• SGE & Generative Search:

  Demonstrate expertise in anticipating and adapting to changes brought by

  Google's Search Generative Experience (SGE)

  and other AI-driven search features.

• AI Tool Integration:

  Evaluate, recommend, and integrate AI tools for enhanced keyword research, content ideation, optimization, and reporting to improve team efficiency and client results.

• Proactive Trend Analysis:

  Stay on the absolute forefront of Google algorithm updates, ranking factors, and the integration of large language models (LLMs) into the search ecosystem.
• Experience with advanced technical SEO topics like

  international SEO (Hreflang), large-scale Schema Markup implementation, and log file analysis.

Leadership & Team Development

• Experience in

  leading a team

  , mentoring staff, and establishing best practices.
• Proven experience in the

  hiring process

  for new team members (defining roles, interviewing, and onboarding).

Experience:

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Benefits:

We are an equal opportunity employer.