Search Engine Optimization Specialist

Key Responsibilities:

● Conduct comprehensive SEO audits of the Shopify site to identify gaps, issues, and opportunities for improvement.

● Perform competitor analysis to understand site structures, conversion setups, and content strategies of top-performing players.

● Develop actionable SEO roadmaps (quarterly, half-yearly, yearly) and present progress reports to management.

● Monitor website behavior using analytics tools to identify drop-off points, low-converting pages, and areas for CRO improvement.

● Collaborate with designers and developers to execute page layouts, mockups, and new templates for product, solution, and listicle pages.

● Optimize technical SEO elements — crawl budget, indexation, site speed, internal linking, canonicalization, and structured data.

● Implement and maintain schema markup (Product, Offer, Pricing, Review, Breadcrumb, etc.) to enhance SERP visibility.

● Perform ongoing keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy.

● Conduct A/B testing and CRO experiments to identify the most effective layouts and page formats.

● Lead off-page SEO efforts, including link acquisition, digital PR, and monitoring backlink quality.

● Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation.

● Work cross-functionally with content, design, and web development teams to align SEO with broader business goals.

Requirements:

● 2+ years of proven SEO experience in e-commerce websites (Shopify experience required).

● Strong understanding of Shopify SEO architecture, crawl optimization, and technical troubleshooting.

● Hands-on experience with Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Looker Studio.

● Deep knowledge of technical SEO, structured data, and site architecture best practices.

● Experience in conversion rate optimization (CRO) and A/B testing methodologies.

● Ability to turn data insights into actionable strategies that drive measurable business outcomes.

● Strong communication and collaboration skills to work with cross-functional teams.

● Proficiency in AI tools and automation for SEO, reporting, and scalable content generation.

● Experience in developing SEO frameworks that drive organic visibility, traffic, and conversions.

Why Join Backdropsource:

● Work with a global e-commerce brand serving creative professionals worldwide.

● Opportunity to own the full SEO strategy end-to-end.

● Collaborative culture with designers, marketers, and developers who value data-driven growth.

● Room to experiment with AI-led SEO workflows and automation.

Work Type & Schedule

• Work Mode: In-person (Coimbatore)
• Working Days: Monday to Friday

📩 How to Apply

Send your resume to: kanika@backdropsource.com

📞 Contact: 8527217593

🌐 Company Website: backdropsource.in