Search Engine Optimization Specialist

House Of Paral

Role: SEO Specialist (E-commerce – Clothing)

Key Responsibilities

The ideal candidate must be able to handle end-to-end digital growth, including:

SEO (Full Search Engine Optimization)

·       Complete on-page, off-page, and technical SEO

·       Keyword research & competitor analysis

·       Improve website ranking & organic traffic

·       Manage backlinks and content optimization

·       Improve website speed, indexing, schema, etc.

Social Media Management

·       Plan & post engaging content

·       Handle Instagram, Facebook, and Pinterest

·       Manage reels, content ideas, and brand campaigns

·       Track growth & audience engagement

Meta Ads (Facebook / Instagram)

·       Run sales-focused ad campaigns

·       Create ad creatives, audiences & targeting

·       Optimize campaigns for ROAS & conversions

·       Generate quality traffic & real sales

Google Ads

·       Run Shopping, Search, and Performance Max campaigns

·       Optimize campaigns to achieve maximum sales

·       Track and analyze campaign performance

E-commerce Sales Growth

·       Increase revenue through organic + paid channels

·       Understand clothing trends & customer behavior

·       Work closely with creative and product teams

Preferred Experience

·       1-3 Years experience working in the clothing / fashion / apparel industry

·       Experience with Shopify, Meta Business Suite, Google Ads, Google Analytics, SEMrush/Ahrefs (preferred but not mandatory)

Qualification

·       B.Tech / B.E / Graduation / Diploma

·       Certification in SEO, Digital Marketing, or Ads is a plus

Required Skills

·       Strong knowledge of SEO (technical + content)

·       Social media management skills

·       Meta Ads campaign management

·       Google Ads (Sales & Shopping campaigns)

·       Strong analytical & reporting skills

·       Creativity + understanding of clothing trends

·       Ability to drive measurable sales

Why Join House Of Paral?

·       Work with a fast-growing clothing brand

·       Creative and supportive environment

·       Freedom to execute your ideas

·       Opportunity to grow with the company

·       Performance-based incentives