House of Paral

House Of Paral is a fast-growing e-commerce brand in the clothing industry, dedicated to offering stylish, high-quality apparel. We are expanding our online presence and looking for a skilled SEO Specialist who can also manage social media, run paid ads, and drive real sales growth. Role: SEO Specialist (E-commerce – Clothing) Key Responsibilities The ideal candidate must be able to handle end-to-end digital growth, including: SEO (Full Search Engine Optimization) · Complete on-page, off-page, and technical SEO · Keyword research & competitor analysis · Improve website ranking & organic traffic · Manage backlinks and content optimization · Improve website speed, indexing, schema, etc. Social Media Management · Plan & post engaging content · Handle Instagram, Facebook, and Pinterest · Manage reels, content ideas, and brand campaigns · Track growth & audience engagement Meta Ads (Facebook / Instagram) · Run sales-focused ad campaigns · Create ad creatives, audiences & targeting · Optimize campaigns for ROAS & conversions · Generate quality traffic & real sales Google Ads · Run Shopping, Search, and Performance Max campaigns · Optimize campaigns to achieve maximum sales · Track and analyze campaign performance E-commerce Sales Growth · Increase revenue through organic + paid channels · Understand clothing trends & customer behavior · Work closely with creative and product teams Preferred Experience · 1-3 Years experience working in the clothing / fashion / apparel industry · Experience with Shopify, Meta Business Suite, Google Ads, Google Analytics, SEMrush/Ahrefs (preferred but not mandatory) Qualification · B.Tech / B.E / Graduation / Diploma · Certification in SEO, Digital Marketing, or Ads is a plus Required Skills · Strong knowledge of SEO (technical + content) · Social media management skills · Meta Ads campaign management · Google Ads (Sales & Shopping campaigns) · Strong analytical & reporting skills · Creativity + understanding of clothing trends · Ability to drive measurable sales Why Join House Of Paral? · Work with a fast-growing clothing brand · Creative and supportive environment · Freedom to execute your ideas · Opportunity to grow with the company · Performance-based incentives