Search Engine Optimization Specialist

About the Role:

SEO Specialist

Key Responsibilities

On-Page & Technical SEO

• Execute on-page optimisation, including meta tags, headings, schema markup, and content improvements.
• Conduct technical SEO audits to identify issues related to crawling, indexing, website speed, and site architecture.
• Optimise landing pages, website content, and blogs for SEO performance.
• Troubleshoot ranking issues and implement corrective actions.

Keyword Research & Strategy

• Perform keyword research, competitor analysis, and industry trend identification.
• Develop strategic keyword plans to enhance organic reach and SERP visibility.
• Monitor target keyword performance and update strategies accordingly.

Off-Page SEO & Link Building

• Plan and execute ethical link-building campaigns.
• Identify new link-building opportunities and acquire high-quality backlinks.
• Manage outreach activities for domain authority improvement.

Performance Monitoring & Reporting

• Track website performance using Google Analytics, Google Search Console, SE Ranking, Semrush, Ahrefs, etc.
• Prepare weekly and monthly SEO performance reports.
• Monitor website health, ranking fluctuations, and traffic patterns.
• Implement data-driven recommendations for continuous SEO improvement.

Cross-Team Collaboration

• Work closely with content, development, and design teams to ensure SEO-friendly output.
• Coordinate with international clients (if required) to provide SEO insights and updates.

Required Skills

• Strong knowledge of SEO fundamentals, Google algorithms, and ranking factors.
• Proficiency in tools such as

  Google Analytics, Search Console, Semrush, Ahrefs, SE Ranking, and Keyword Planner

  .
• Experience in on-page, off-page, and technical SEO.
• Strong analytical, communication, and project management skills.
• Ability to work independently and handle multiple SEO projects.