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Job Description

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About the Role:

Digital Marketing Manager


Key Responsibilities:

  • Plan, execute, and optimise

    Google Ads, Meta Ads, and PPC campaigns

    targeting international markets.
  • Develop and implement

    lead generation strategies

    for outsourcing/virtual staffing services.
  • Manage campaign budgets, A/B testing, audience segmentation, and ad performance analytics.
  • Analyse data to improve ROI, CPL, and overall campaign performance.
  • Build landing pages, funnels, and ad creatives aligned with campaign goals.
  • Work closely with the sales team to ensure lead quality and conversion.
  • Manage SEO, content strategy, and overall digital presence.
  • Track KPIs and generate weekly/monthly performance reports.
  • Stay updated with global digital marketing trends and platform updates.


Required Skills & Experience:

  • 6–7 years of hands-on experience in

    performance marketing

    for

    international markets

    .
  • Proven experience running

    Google Ads (Search, Display, Video)

    and

    Meta Ads

    for lead gen campaigns.
  • Prior experience in the

    outsourcing / offshore staffing / BPO services

    industry is

    mandatory

    .
  • Strong analytical skills with expertise in Google Analytics, Tag Manager, and CRM tools.
  • Ability to manage large ad budgets and deliver measurable results.
  • Excellent communication and reporting skills.
  • Ability to join

    immediately

    or within a short notice period.

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