Search Engine Optimization (SEO) Specialist

Search Engine Optimisation (SEO) & PPC Marketing Specialist

Location:

Experience:

Responsibilities

Search Engine Optimisation (SEO)

• Keyword Research:

  Conduct thorough keyword research to identify relevant keywords and phrases with high search volume and low competition.

• On-Page Optimisation:

  Optimise website content, including meta tags, headers, URLs, and internal linking structure, to improve organic search visibility and rankings.

• Off-Page Optimisation:

  Develop and implement effective link-building strategies to acquire high-quality backlinks from reputable sources.

• Technical SEO:

  Perform technical audits of websites to identify and resolve issues affecting crawling and indexing, such as site speed, mobile-friendliness, and structured data.

• Generative AI Search Optimisation:

  Implement strategies to improve visibility on AI-driven search results (Google SGE, Bing Copilot, ChatGPT search), including conversational keyword targeting, entity-based SEO, and structured content for AI summaries.

• Competitive Analysis:

  Identify competitors’ strengths and weaknesses to develop strategies for outranking them.

• Content Collaboration:

  Work with content creators to produce SEO-friendly, engaging content.

• Performance Tracking & Reporting:

  Monitor key SEO metrics using tools like Google Analytics and Search Console, and provide regular reports on rankings, traffic, and conversions.

• Industry Awareness:

  Stay updated on search engine algorithms, AI-driven search updates, and emerging SEO tools.

Pay-Per-Click (PPC) Marketing

• Campaign Setup & Management:

  Create, manage, and optimise PPC campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads.

• Keyword & Audience Targeting:

  Conduct keyword research for PPC, define audience segments, and set up targeting strategies for maximum ROI.

• Ad Copy & Creative Testing:

  Write compelling ad copy, collaborate with the creative team for visuals, and run A/B tests to improve CTR and conversions.

• Bid & Budget Management:

  Monitor and adjust bids, allocate budgets across campaigns, and ensure efficient ad spend.

• Conversion Tracking:

  Set up and monitor conversion tracking pixels, events, and goals to measure campaign success.

• Retargeting & Remarketing:

  Create retargeting campaigns to re-engage past visitors and nurture leads.

• Performance Reporting:

  Analyse campaign data, prepare performance reports, and make data-driven recommendations for improvement.

• Platform & Trend Knowledge:

  Keep updated with PPC trends, platform updates, and ad policy changes.

Requirements

• 1–2 years of proven experience in SEO and PPC marketing.
• Strong understanding of SEO best practices, ranking factors, and AI-powered search optimisation techniques.
• Hands-on experience with Google Ads, Meta Ads Manager, and PPC tools.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar.
• Strong analytical skills with the ability to interpret data and optimise campaigns accordingly.
• Excellent written and verbal communication skills.
• Up-to-date knowledge of digital marketing trends and algorithm updates.
• Relevant certifications (Google Ads, Google Analytics, HubSpot, etc.) are a plus.

Working with Digital Rhetoric:

At Digital Rhetoric, you’ll work in a supportive, collaborative environment that values creativity, experimentation, and measurable results. We encourage open communication, provide mentorship opportunities, and ensure you get to work on exciting projects that make an impact. We’re a young, dynamic, and driven team — and we’re looking for someone who shares that energy.