Search Engine Optimization Manager

SEO Manager

Experience required:

Time:

CTC:

Location:

Type of employment:

Responsibilities

• Optimize site architecture, speed, structured data, and internal linking to improve crawlability and indexing for Shopify e-commerce sites
• Manage redirects, canonical tags, and technical site audits to maintain SEO health and avoid ranking issues
• Work closely with developers to implement SEO best practices for site changes and new features
• Conduct keyword research to identify high-value opportunities for content creation and optimization
• Develop and execute a content SEO roadmap including on-page optimization, blog strategy, and landing page improvements
• Collaborate with content and marketing teams to ensure SEO best practices are applied to all digital content
• Create and manage white-hat link-building campaigns to improve domain authority and rankings
• Identify partnership opportunities, guest posting, and digital PR tactics to acquire quality backlinks
• Use tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to monitor performance and identify issues
• Track and report on SEO KPIs such as organic traffic, keyword rankings, and revenue impact
• Translate SEO data into actionable insights for leadership and cross-functional teams.
• Prioritize initiatives based on potential revenue impact and ROI, focusing on activities that drive measurable growth
• Align SEO strategies with broader business and marketing goals to support overall eCommerce performance
• Partner with developers, marketers, and product teams to ensure technical and content SEO efforts are integrated into the brand’s digital strategy
• Stay updated on SEO algorithm changes, tools, and best practices to keep the brand ahead of the curve

Requirements

• Strong track record with both technical SEO (site speed, structured data, indexing, redirects) and content SEO (keyword research, content planning, link-building strategies)
• Hands-on with tools like GSC, Ahrefs, SEMrush, Screaming Frog, etc
• Ability to analyze traffic data, report on ROI, and prioritize initiatives that move revenue

Bonus requirements

• Experience coordinating with developers for Shopify theme edits.
• Familiarity with CRO and analytics dashboards.
• Basic knowledge of email/SMS lifecycle marketing.

Qualifications

• Bachelor's degree in a related field
• 3–5+ years of proven SEO experience at a Shopify e-commerce brand doing $2M+ in annual revenue
• Proven experience with GSC, Ahrefs, SEMrush, Screaming Frog
• Good written and verbal communication skills