Search Engine Optimization Executive

Job Description

The SEO Executive will be responsible for developing and implementing effective SEO strategies to improve the online visibility and search engine rankings of the company's website and online properties. They will work closely with the digital marketing team to drive traffic, leads, and conversions through organic search. Key Requirements Preparing detailed strategy reports Perform ongoing keyword discovery, expansion and optimization Track, report, and analyze website analytics and PPC initiatives and campaigns Conduct on-site and off-site SEO competitor analysis Contribute to the company blog and other strategies for content development in coordination with SEO goals – general and keyword-specific Create, manage and track all social media activities Monitor and evaluate search results and search performance across the major search channels to improve rankings Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns Manage campaign expenses, staying on budget, estimate monthly costs and reconciling discrepancies. Work with editorial and marketing teams to produce SEO-friendly content Required Skills Skills • Experience using Google Webmaster Tools and Google Analytics • Knowledge of HTML/CSS and website administration • Scientific approach to rank, organic traffic analysis, social media • Familiarity with other aspects of digital marketing • Strong communication skills • Ability to work within a team and independently Show more Show less