Search Engine Optimization Executive

Key Responsibilities

Strategic SEO Planning & Execution

• Develop and implement data-driven SEO strategies aligned with business objectives to maximize organic reach and conversions.
• Conduct comprehensive competitor analysis to identify market gaps and opportunities.
• Collaborate with marketing, content, and development teams to ensure SEO best practices are integrated across all digital platforms.

On-Page SEO Optimization

• Optimize website structure, meta tags, headers, and internal linking for target keywords and user experience.
• Enhance content readability, engagement, and conversion optimization through SEO-focused content strategies.

Off-Page SEO & Link-Building

• Develop and manage high-quality backlink strategies to improve domain authority and search rankings.
• Establish and maintain strategic partnerships to secure authoritative link placements and brand mentions.

Technical SEO & Website Performance

• Conduct regular technical audits to identify and resolve issues related to crawlability, indexation, and site speed optimization.
• Implement schema markup, canonical tags, and other technical enhancements to improve search visibility.
• Ensure mobile-first indexing and seamless user experiences across all devices.

Analytics, Reporting & Continuous Improvement

• Monitor, analyze, and interpret SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Generate in-depth reports outlining keyword rankings, organic traffic, conversion trends, and actionable insights for continuous optimization.
• Stay abreast of search engine algorithm updates and industry best practices, proactively adapting strategies to maintain competitiveness.

Collaboration & Leadership

• Work closely with cross-functional teams, including content creators, developers, and digital marketing specialists, to drive SEO success.
• Mentor and train junior team members, fostering a culture of continuous learning and innovation.
• Provide thought leadership and strategic recommendations to enhance overall digital marketing efforts.

Qualifications & Skills

• Experience:

  2 years of hands-on experience in SEO with a strong focus on driving measurable business outcomes.

• Technical Expertise:

  Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and web analytics platforms.

• SEO Knowledge:

  Deep understanding of search engine algorithms, ranking factors, and latest industry trends.

• Technical Proficiency:

  Hands-on experience with HTML, CSS, and basic JavaScript is a plus.

• Analytical Mindset:

  Strong ability to analyze data, identify trends, and make data-driven decisions.

• Project Management:

  Excellent organizational, communication, and problem-solving skills with a results-oriented mindset.