Script Writer

Job Title: Script Writer (Performance Ads & UGC)

Location:

Company: DIRTS

About DIRTS:

DIRTS is a fast-growing wellness-focused D2C brand based in India, committed to helping people live healthier, more comfortable lives. At our core, we are on a mission to solve real, everyday problems, especially those related to body and foot discomfort, through thoughtfully designed lifestyle solutions.

We blend innovation, functionality, and empathy to create products that support well-being, with a strong emphasis on quality, comfort, and long-term impact. As a digitally native brand, DIRTS has quickly built a loyal community that values authenticity, quality, and trust.

If you’re passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling, this is your opportunity to join a dynamic team where your words directly impact sales.

Key Responsibilities:

• Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads.

• Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators.

• Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation.

• Conduct in-depth product research and competitor analysis to craft unique messaging angles.

• Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA.

• Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights.

• Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution.

• Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response.

Requirements:

• Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred).

• Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, YouTube Shorts, TikTok, etc.

• Deep understanding of emotional copywriting, buyer psychology, and product positioning.

• Experience using research, customer reviews, and data to develop creative insights.

• Familiarity with A/B testing, performance metrics, and iterative script refinement.

• Ability to work in a fast-paced, feedback-driven creative environment.

• Strong written communication skills in English.

• Bonus: Experience in health/wellness, consumer goods, or footwear space.

Key Performance Indicators (KPIs):

• Scroll-Stop Rate & Hook Effectiveness

• Engagement Metrics: CTR, watch time, shares, comments

• Conversion Rates: Purchases, leads, or other performance goals

• Audience Retention Metrics

• Testing Success: A/B test improvements

• Adaptability: Fast turnaround on script revisions

• Feedback Integration: Responsiveness to creative feedback

• Originality: Consistent delivery of fresh, non-generic creative angles

How to Apply:

If you’re a creative storyteller who understands how to sell through words and wants to write for ads that convert, we want to hear from you!