Job Title: Script Writer (Performance Ads & UGC) Location: Noida, Uttar Pradesh, India (Work From Office) Company: DIRTS About DIRTS: DIRTS is a fast-growing wellness-focused D2C brand based in India, committed to helping people live healthier, more comfortable lives. At our core, we are on a mission to solve real, everyday problems, especially those related to body and foot discomfort, through thoughtfully designed lifestyle solutions. We blend innovation, functionality, and empathy to create products that support well-being, with a strong emphasis on quality, comfort, and long-term impact. As a digitally native brand, DIRTS has quickly built a loyal community that values authenticity, quality, and trust. If you’re passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling, this is your opportunity to join a dynamic team where your words directly impact sales. Key Responsibilities: • Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads. • Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators. • Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation. • Conduct in-depth product research and competitor analysis to craft unique messaging angles. • Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA. • Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights. • Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution. • Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response. Requirements: • Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred). • Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, YouTube Shorts, TikTok, etc. • Deep understanding of emotional copywriting, buyer psychology, and product positioning. • Experience using research, customer reviews, and data to develop creative insights. • Familiarity with A/B testing, performance metrics, and iterative script refinement. • Ability to work in a fast-paced, feedback-driven creative environment. • Strong written communication skills in English. • Bonus: Experience in health/wellness, consumer goods, or footwear space. Key Performance Indicators (KPIs): • Scroll-Stop Rate & Hook Effectiveness • Engagement Metrics: CTR, watch time, shares, comments • Conversion Rates: Purchases, leads, or other performance goals • Audience Retention Metrics • Testing Success: A/B test improvements • Adaptability: Fast turnaround on script revisions • Feedback Integration: Responsiveness to creative feedback • Originality: Consistent delivery of fresh, non-generic creative angles How to Apply: If you’re a creative storyteller who understands how to sell through words and wants to write for ads that convert, we want to hear from you!
Job Title: Script Writer (Performance Ads & UGC) Location: Noida, Uttar Pradesh, India (Work From Office) Company: DIRTS About DIRTS: DIRTS is a fast-growing wellness-focused D2C brand based in India, committed to helping people live healthier, more comfortable lives. At our core, we are on a mission to solve real, everyday problems, especially those related to body and foot discomfort, through thoughtfully designed lifestyle solutions. We blend innovation, functionality, and empathy to create products that support well-being, with a strong emphasis on quality, comfort, and long-term impact. As a digitally native brand, DIRTS has quickly built a loyal community that values authenticity, quality, and trust. If you’re passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling, this is your opportunity to join a dynamic team where your words directly impact sales. Key Responsibilities: • Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads. • Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators. • Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation. • Conduct in-depth product research and competitor analysis to craft unique messaging angles. • Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA. • Craft high-converting performance creatives designed to drive direct response through clear messaging, emotional triggers, and CTA optimization across Meta and other paid platforms. • Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights. • Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution. • Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response. Requirements: • Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred). • Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc. • Deep understanding of emotional copywriting, buyer psychology, and product positioning. • Experience using research, customer reviews, and data to develop creative insights. • Familiarity with A/B testing, performance metrics, and iterative script refinement. • Ability to work in a fast-paced, feedback-driven creative environment. • Strong understanding and hands-on experience creating high-converting performance creatives for paid social platforms (Meta) • Strong written communication skills in English. • Bonus: Experience in health/wellness, consumer goods, or footwear space. Key Performance Indicators (KPIs): • Scroll-Stop Rate & Hook Effectiveness • Engagement Metrics: CTR, watch time, shares, comments • Conversion Rates: Purchases, leads, or other performance goals • Audience Retention Metrics • Testing Success: A/B test improvements • Adaptability: Fast turnaround on script revisions • Feedback Integration: Responsiveness to creative feedback • Originality: Consistent delivery of fresh, non-generic creative angles How to Apply: If you’re a creative storyteller who understands how to sell through words and wants to write for ads that convert, we want to hear from you!
Please apply only if you have experience working with Meta Ads and e-commerce platforms. Why Join Us? Salary - No bar for the right candidate with exceptional skills and proven experience Fast Hiring Process: Receive an offer within one week. Growth & Advancement: Clear promotion paths and ongoing professional growth. Top-Tier Tools & Tech: Use the best video editing software and equipment. Job Title: Video Editor (Performance Ads & UGC) About DIRTS: DIRTS is a fast-growing wellness-focused D2C brand based in India, focused on solving everyday discomfort through innovative lifestyle solutions. From foot pain to fatigue, we design products that deliver comfort, functionality, and long-term impact. We're not just building products—we’re building better lives. With a loyal and growing customer base that values authenticity and quality, DIRTS is shaping the future of wellness through design and storytelling. If you’re passionate about editing high-converting videos—and eager to explore AI-powered content creation—this is your chance to join a forward-thinking team where your creativity drives real-world results. Key Responsibilities: • Edit performance-driven short-form video ads (15–60 seconds) for platforms like Facebook, Instagram Reels, YouTube Shorts, and TikTok • Source and integrate stock footage from platforms like Storyblocks, Pexels, and others to enhance storytelling • Create scroll-stopping motion graphics, kinetic text, and visual effects that boost ad performance • Edit testimonial-style and UGC-style videos into high-impact ad creatives tailored for D2C audiences • Leverage AI tools to ideate and generate clips for branded and experimental content • Collaborate with scriptwriters, designers, and performance marketers to bring creative briefs to life • Stay current with visual trends, ad performance metrics, and social media algorithms • Structure videos using performance-first frameworks like PAS (Problem-Agitate-Solution) and AIDA • Optimize pacing, editing rhythm, and CTA placement for engagement and conversions Requirements: • 1+ year of editing experience for D2C brands or agencies (social/digital ads focus preferred) • Proficient in Adobe Premiere Pro and After Effects (motion design skills required) • Strong knowledge of performance-based editing principles: hooks, storytelling, emotional pacing • Experience with A/B testing creatives and iterating based on engagement metrics • Familiarity with AI video tools and interest in experimenting with generative video workflows • Experience editing UGC, testimonial, or influencer content for paid campaigns • Basic design skills in Illustrator and Photoshop (for overlays, thumbnails, etc.) • Comfortable working on multiple fast-paced projects and adapting to feedback • Bonus: Experience in health, wellness, or comfort-first lifestyle brands Key Performance Indicators (KPIs): • Scroll-Stop Rate & First-3-Second Retention • Watch Time, CTR, Shares, and Engagement Rate • Conversion Rates from Video Ads • Creative Testing Results (A/B success and learning) • Speed of Revisions and Turnaround Time • Use of AI to Increase Output or Innovate Formats • Brand Consistency Across Visual Assets • Originality in Hook Concepts and Video Editing Styles How to apply: If you're a video editor who blends technical editing skills with performance thinking—and you're excited to explore AI-powered creative tools—we want to see what you’ve got. Let’s make videos that convert and push the creative envelope. 🎥 Portfolio Required – Share your best work in performance ads, UGC edits, or AI-assisted video content.
Please apply only if you have experience working with Meta Ads and e-commerce platforms. Why Join Us? Salary - No bar for the right candidate with exceptional skills and proven experience Fast Hiring Process: Receive an offer within one week. Growth & Advancement: Clear promotion paths and ongoing professional growth. Top-Tier Tools & Tech: Use the best video editing software and equipment. Job Title: Video Editor (Performance Ads & UGC) About DIRTS: DIRTS is a fast-growing wellness-focused D2C brand based in India, focused on solving everyday discomfort through innovative lifestyle solutions. From foot pain to fatigue, we design products that deliver comfort, functionality, and long-term impact. We're not just building products—we’re building better lives. With a loyal and growing customer base that values authenticity and quality, DIRTS is shaping the future of wellness through design and storytelling. If you’re passionate about editing high-converting videos—and eager to explore AI-powered content creation—this is your chance to join a forward-thinking team where your creativity drives real-world results. Key Responsibilities: • Edit performance-driven short-form video ads (15–60 seconds) for platforms like Facebook, Instagram Reels, YouTube Shorts, and TikTok • Source and integrate stock footage from platforms like Storyblocks, Pexels, and others to enhance storytelling • Create scroll-stopping motion graphics, kinetic text, and visual effects that boost ad performance • Edit testimonial-style and UGC-style videos into high-impact ad creatives tailored for D2C audiences • Leverage AI tools to ideate and generate clips for branded and experimental content • Collaborate with scriptwriters, designers, and performance marketers to bring creative briefs to life • Stay current with visual trends, ad performance metrics, and social media algorithms • Structure videos using performance-first frameworks like PAS (Problem-Agitate-Solution) and AIDA • Optimize pacing, editing rhythm, and CTA placement for engagement and conversions Requirements: • 1+ year of editing experience for D2C brands or agencies (social/digital ads focus preferred) • Proficient in Adobe Premiere Pro and After Effects (motion design skills required) • Strong knowledge of performance-based editing principles: hooks, storytelling, emotional pacing • Experience with A/B testing creatives and iterating based on engagement metrics • Familiarity with AI video tools and interest in experimenting with generative video workflows • Experience editing UGC, testimonial, or influencer content for paid campaigns • Basic design skills in Illustrator and Photoshop (for overlays, thumbnails, etc.) • Comfortable working on multiple fast-paced projects and adapting to feedback • Bonus: Experience in health, wellness, or comfort-first lifestyle brands Key Performance Indicators (KPIs): • Scroll-Stop Rate & First-3-Second Retention • Watch Time, CTR, Shares, and Engagement Rate • Conversion Rates from Video Ads • Creative Testing Results (A/B success and learning) • Speed of Revisions and Turnaround Time • Use of AI to Increase Output or Innovate Formats • Brand Consistency Across Visual Assets • Originality in Hook Concepts and Video Editing Styles How to apply: If you're a video editor who blends technical editing skills with performance thinking—and you're excited to explore AI-powered creative tools—we want to see what you’ve got. Let’s make videos that convert and push the creative envelope. 🎥 Portfolio Required – Share your best work in performance ads, UGC edits, or AI-assisted video content.
Please apply only if you have experience working with Meta Ads and e-commerce platforms. Why Join Us? Salary - No bar for the right candidate with exceptional skills and proven experience Fast Hiring Process: Receive an offer within one week. Growth & Advancement: Clear promotion paths and ongoing professional growth. Top-Tier Tools & Tech: Use the best video editing software and equipment. About DIRTS: DIRTS is a fast-growing wellness-focused D2C brand based in India, committed to helping people live healthier, more comfortable lives. At our core, we are on a mission to solve real, everyday problems, especially those related to body and foot discomfort, through thoughtfully designed lifestyle solutions. We blend innovation, functionality, and empathy to create products that support well-being, with a strong emphasis on quality, comfort, and long-term impact. As a digitally native brand, DIRTS has quickly built a loyal community that values authenticity, quality, and trust. If you’re passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling, this is your opportunity to join a dynamic team where your words directly impact sales. Key Responsibilities: • Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads. • Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators. • Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation. • Conduct in-depth product research and competitor analysis to craft unique messaging angles. • Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA. • Craft high-converting performance creatives designed to drive direct response through clear messaging, emotional triggers, and CTA optimization across Meta and other paid platforms. • Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights. • Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution. • Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response. Requirements: • Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred). • Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc. • Deep understanding of emotional copywriting, buyer psychology, and product positioning. • Experience using research, customer reviews, and data to develop creative insights. • Familiarity with A/B testing, performance metrics, and iterative script refinement. • Ability to work in a fast-paced, feedback-driven creative environment. • Strong understanding and hands-on experience creating high-converting performance creatives for paid social platforms (Meta) • Strong written communication skills in English. • Bonus: Experience in health/wellness, consumer goods, or footwear space. Key Performance Indicators (KPIs): • Scroll-Stop Rate & Hook Effectiveness • Engagement Metrics: CTR, watch time, shares, comments • Conversion Rates: Purchases, leads, or other performance goals • Audience Retention Metrics • Testing Success: A/B test improvements • Adaptability: Fast turnaround on script revisions • Feedback Integration: Responsiveness to creative feedback • Originality: Consistent delivery of fresh, non-generic creative angles How to Apply: If you’re a creative storyteller who understands how to sell through words and wants to write for ads that convert, we want to hear from you!
Job Title: Tele caller – Inbound/Outbound Support Department: Customer Support Location: Sector 70, Noida Working Hours: 10:00 AM – 7:00 PM (Monday to Saturday) Experience Required: Minimum 1 year in telecalling or customer support Job Description: We are hiring a dedicated and customer-focused Telecaller (Inbound Support) to handle incoming calls and assist customers with timely resolutions. The ideal candidate should have strong communication skills in Hindi and English , basic Excel knowledge, and prior experience with customer support tools like Richpanel, Freshdesk, or Zoho Desk . Key Responsibilities: Handle inbound and Outbound customer calls and provide clear, helpful resolutions. Manage and respond to customer queries using WhatsApp, Email Maintain accurate call records, customer information, and follow-up actions. Communicate fluently in Hindi and English (both verbal and written). Coordinate with internal departments for complex or escalated cases. Use Microsoft Excel to log data and prepare basic reports. Requirements: Minimum 1 year experience in tele calling/customer support. Strong verbal and written communication skills in Hindi and English . Calm, patient, and professional approach to handling customer concerns. Preferred Qualification: Graduate in any stream Experience in an inbound/outbound support role, preferably in e-commerce or services
Graphic Designer | Full-Time | Noida (Work From Office) DIRTS is on the lookout for a passionate and skilled Graphic Designer to bring our wellness and lifestyle products to life through bold, creative visuals. If you love crafting designs that actually sell — from scroll-stopping ads to stunning product packaging — this is your chance to join a fast-growing, design-forward brand. What You'll Be Doing: Designing high-converting static ads for platforms like Meta, YouTube, and Google Creating packaging designs that elevate product value and shelf presence Building mockups for product pages, ad creatives, and marketing decks Developing social media graphics that build brand love and engagement Supporting the marketing team with brand creatives, lookbooks, and campaign visuals What We're Looking For: 1+ year of experience in graphic design (agency experience is a strong plus) Solid grip on Adobe Illustrator , Photoshop , and After Effects A portfolio that shows you know how to make ads that sell , designs that pop , and packaging that speaks Ability to work under deadlines without compromising on quality Ready to work full-time from our office in GT-04, Sector-70, Noida (Working hours: Monday–Saturday, 10 AM to 7 PM) Why Work at DIRTS? A brand that’s redefining wellness and lifestyle in India Ownership over real projects from Day 1 Learn how design directly drives revenue and scale Creative freedom + career growth in a performance-driven culture You’ll see your work out in the world — across ads, packages, and screens!
Graphic Designer | Full-Time | Noida (Work From Office) DIRTS is on the lookout for a passionate and skilled Graphic Designer to bring our wellness and lifestyle products to life through bold, creative visuals. If you love crafting designs that actually sell — from scroll-stopping ads to stunning product packaging — this is your chance to join a fast-growing, design-forward brand. What You'll Be Doing: Designing high-converting static ads for platforms like Meta, YouTube, and Google Creating packaging designs that elevate product value and shelf presence Building mockups for product pages, ad creatives, and marketing decks Developing social media graphics that build brand love and engagement Supporting the marketing team with brand creatives, lookbooks, and campaign visuals What We're Looking For: 1+ year of experience in graphic design (agency experience is a strong plus) Solid grip on Adobe Illustrator , Photoshop , and After Effects A portfolio that shows you know how to make ads that sell , designs that pop , and packaging that speaks Ability to work under deadlines without compromising on quality Ready to work full-time from our office in GT-04, Sector-70, Noida (Working hours: Monday–Saturday, 10 AM to 7 PM) Why Work at DIRTS? A brand that’s redefining wellness and lifestyle in India Ownership over real projects from Day 1 Learn how design directly drives revenue and scale Creative freedom + career growth in a performance-driven culture You’ll see your work out in the world — across ads, packages, and screens!
Why Join Us? Salary - No bar for the right candidate with exceptional skills and proven experience Fast Hiring Process: Receive an offer within one week. Growth & Advancement: Clear promotion paths and ongoing professional growth. Top-Tier Tools & Tech: Use the best video editing software and equipment. Job Title: Video Editor (Performance Ads & UGC) About DIRTS: DIRTS is a fast-growing wellness-focused D2C brand based in India, focused on solving everyday discomfort through innovative lifestyle solutions. From foot pain to fatigue, we design products that deliver comfort, functionality, and long-term impact. We're not just building products—we’re building better lives. With a loyal and growing customer base that values authenticity and quality, DIRTS is shaping the future of wellness through design and storytelling. If you’re passionate about editing high-converting videos—and eager to explore AI-powered content creation—this is your chance to join a forward-thinking team where your creativity drives real-world results. Key Responsibilities: • Edit performance-driven short-form video ads (15–60 seconds) for platforms like Facebook, Instagram. • Source and integrate stock footage from platforms like Storyblocks, Pexels, and others to enhance storytelling • Create scroll-stopping motion graphics, kinetic text, and visual effects that boost ad performance • Edit testimonial-style and UGC-style videos into high-impact ad creatives tailored for D2C audiences • Leverage AI tools to ideate and generate clips for branded and experimental content • Collaborate with scriptwriters, designers, and performance marketers to bring creative briefs to life • Stay current with visual trends, ad performance metrics, and social media algorithms • Structure videos using performance-first frameworks like PAS (Problem-Agitate-Solution) and AIDA • Optimize pacing, editing rhythm, and CTA placement for engagement and conversions Requirements: • 1+ year of editing experience for D2C brands or agencies (social/digital ads focus preferred) • Proficient in Adobe Premiere Pro and After Effects (motion design skills required) • Strong knowledge of performance-based editing principles: hooks, storytelling, emotional pacing • Experience with A/B testing creatives and iterating based on engagement metrics • Familiarity with AI video tools and interest in experimenting with generative video workflows • Experience editing UGC, testimonial, or influencer content for paid campaigns • Basic design skills in Illustrator and Photoshop (for overlays, thumbnails, etc.) • Comfortable working on multiple fast-paced projects and adapting to feedback • Bonus: Experience in health, wellness, or comfort-first lifestyle brands Key Performance Indicators (KPIs): • Scroll-Stop Rate & First-3-Second Retention • Watch Time, CTR, Shares, and Engagement Rate • Conversion Rates from Video Ads • Creative Testing Results (A/B success and learning) • Speed of Revisions and Turnaround Time • Use of AI to Increase Output or Innovate Formats • Brand Consistency Across Visual Assets • Originality in Hook Concepts and Video Editing Styles How to apply: If you're a video editor who blends technical editing skills with performance thinking—and you're excited to explore AI-powered creative tools—we want to see what you’ve got. Let’s make videos that convert and push the creative envelope. 🎥 Portfolio Required – Share your best work in performance ads, UGC edits, or AI-assisted video content.
Please apply only if you have experience working with Meta Ads and e-commerce platforms. About DIRTS: DIRTS is a fast-growing wellness-focused D2C brand based in India, committed to helping people live healthier, more comfortable lives. At our core, we are on a mission to solve real, everyday problems, especially those related to body and foot discomfort, through thoughtfully designed lifestyle solutions. We blend innovation, functionality, and empathy to create products that support well-being, with a strong emphasis on quality, comfort, and long-term impact. As a digitally native brand, DIRTS has quickly built a loyal community that values authenticity, quality, and trust. If you’re passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling, this is your opportunity to join a dynamic team where your words directly impact sales. Key Responsibilities: • Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads. • Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators. • Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation. • Conduct in-depth product research and competitor analysis to craft unique messaging angles. • Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA. • Craft high-converting performance creatives designed to drive direct response through clear messaging, emotional triggers, and CTA optimization across Meta and other paid platforms. • Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights. • Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution. • Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response. Requirements: • Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred). • Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc. • Deep understanding of emotional copywriting, buyer psychology, and product positioning. • Experience using research, customer reviews, and data to develop creative insights. • Familiarity with A/B testing, performance metrics, and iterative script refinement. • Ability to work in a fast-paced, feedback-driven creative environment. • Strong understanding and hands-on experience creating high-converting performance creatives for paid social platforms (Meta) • Strong written communication skills in English. • Bonus: Experience in health/wellness, consumer goods, or footwear space. Key Performance Indicators (KPIs): • Scroll-Stop Rate & Hook Effectiveness • Engagement Metrics: CTR, watch time, shares, comments • Conversion Rates: Purchases, leads, or other performance goals • Audience Retention Metrics • Testing Success: A/B test improvements • Adaptability: Fast turnaround on script revisions • Feedback Integration: Responsiveness to creative feedback • Originality: Consistent delivery of fresh, non-generic creative angles How to Apply: If you’re a creative storyteller who understands how to sell through words and wants to write for ads that convert, we want to hear from you!
Please apply only if you have experience working with Meta Ads and e-commerce platforms. About DIRTS: DIRTS is a fast-growing wellness-focused D2C brand based in India, committed to helping people live healthier, more comfortable lives. At our core, we are on a mission to solve real, everyday problems, especially those related to body and foot discomfort, through thoughtfully designed lifestyle solutions. We blend innovation, functionality, and empathy to create products that support well-being, with a strong emphasis on quality, comfort, and long-term impact. As a digitally native brand, DIRTS has quickly built a loyal community that values authenticity, quality, and trust. If you're passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling, this is your opportunity to join a dynamic team where your words directly impact sales. Key Responsibilities: Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads. Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators. Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation. Conduct in-depth product research and competitor analysis to craft unique messaging angles. Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA. Craft high-converting performance creatives designed to drive direct response through clear messaging, emotional triggers, and CTA optimization across Meta and other paid platforms. Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights. Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution. Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response. Requirements: Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred). Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc. Deep understanding of emotional copywriting, buyer psychology, and product positioning. Experience using research, customer reviews, and data to develop creative insights. Familiarity with A/B testing, performance metrics, and iterative script refinement. Ability to work in a fast-paced, feedback-driven creative environment. Strong understanding and hands-on experience creating high-converting performance creatives for paid social platforms (Meta). Strong written communication skills in English. Bonus: Experience in health/wellness, consumer goods, or footwear space. Key Performance Indicators (KPIs): Scroll-Stop Rate & Hook Effectiveness. Engagement Metrics: CTR, watch time, shares, comments. Conversion Rates: Purchases, leads, or other performance goals. Audience Retention Metrics. Testing Success: A/B test improvements. Adaptability: Fast turnaround on script revisions. Feedback Integration: Responsiveness to creative feedback. Originality: Consistent delivery of fresh, non-generic creative angles. How to Apply: If you're a creative storyteller who understands how to sell through words and wants to write for ads that convert, we want to hear from you!,
As a creative storyteller, you will play a crucial role in writing engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads at DIRTS, a fast-growing wellness-focused D2C brand based in India. Our mission at DIRTS is to provide thoughtfully designed lifestyle solutions that solve real, everyday problems related to body and foot discomfort, thus helping people live healthier, more comfortable lives. Your responsibilities will include developing creative, concise scripts tailored to content creators, researching audience pain points and product benefits to fuel script ideation, and conducting in-depth product research and competitor analysis. Crafting well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA, you will create high-converting performance creatives designed to drive direct response across Meta and other paid platforms. To excel in this role, you should have proven experience writing performance ads or UGC scripts for D2C brands, a deep understanding of emotional copywriting and product positioning, and experience using research and data to develop creative insights. Additionally, you should be familiar with A/B testing, performance metrics, and iterative script refinement, and be able to work in a fast-paced, feedback-driven creative environment. Collaborating closely with video editors, creative strategists, and performance marketers, you will ensure seamless execution of scripts and stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response. Key performance indicators for this role include Scroll-Stop Rate & Hook Effectiveness, Engagement Metrics (CTR, watch time, shares, comments), Conversion Rates, Audience Retention Metrics, Testing Success, Adaptability, Feedback Integration, and Originality. If you are passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling, and have a strong track record in creating high-converting performance creatives for paid social platforms, we encourage you to apply. Join our dynamic team at DIRTS and let your words directly impact sales.,
We’re Hiring: Graphic Designer (DIRTS) Location: GT-04, Sector-70, Noida (Work From Office) About DIRTS DIRTS is a wellness & lifestyle brand building products that help people move, feel, and live better—starting with Foot Alignment Socks and barefoot essentials. The Role (Ownership > Hand-holding) Turn lean, one-line briefs into polished, performance-ready creatives—without step-by-step direction. You’ll own typography , layout systems , moodboards , and colorway/variant visuals (e.g., Banana and other options) across ads, PDPs, and packaging. What You’ll Do Static Ads: Ship high-converting static ads for Meta/Instagram/YouTube; deliver 3–5 variations per concept with crisp hierarchy. Packaging & Dielines: Create shelf-worthy packaging; export print-ready files + premium mockups. Mockups Library: Build a reusable library (product, lifestyle, UGC frames) for fast iteration. Design Systems: Define and maintain type scale, font pairings, spacing grid, color tokens , export specs. Colorways & Variants: Create consistent creatives and mockups across all product options —including Banana and additional color/material variants—with clear naming and file organization. Advanced Moodboards (Mandatory): Produce strategic, annotated moodboards (visual territories, competitor swipes, palette & type trials, composition studies) using Figma/Milanote/PureRef. Moodboards must justify choices and map directly to testable ad directions. Asset Handoffs: Deliver layered, organized source files (AI/PSD) + exports and usage notes. AI-First Design (Mandatory) Confident with Adobe Firefly / Photoshop Generative Fill and at least one of Midjourney / SDXL / DALL·E . Provide prompts + seeds/settings with each delivery; maintain a shared prompt library (for reproducible results). Use AI for concept moodboards, background plates, product/lifestyle composites, and cleanup. What We’re Looking For 1+ years in graphic design (agency/brand preferred) with portfolio covering ads + packaging + mockups . Typography mastery (choose fonts/pairings, set a type scale, size text confidently). Advanced moodboard creation with clear rationale and direct translation into creative directions. Proven layout & hierarchy chops (grid discipline, contrast, scannability). Tools: Illustrator & Photoshop (must) ; After Effects/Figma (nice to have) . Speed without sloppiness (kerning, spacing, exports on point). Not a Fit If… You need direction on which font/size/spacing for every design. You struggle to produce 3–5 strong variations from a one-line brief. You can’t build advanced, annotated moodboards that lead to clear design directions. You avoid AI tools or can’t iterate on prompts effectively. Success Metrics (KPIs) Creative Pass Rate: % approved without major rework. Turnaround: Concepts in 24–48 hrs ; finals same/next day post-feedback. Performance Lift: CTR / thumb-stop vs. prior benchmarks. Systemization: Reusable templates + prompt library v1 by week 3. Consistency: Cohesive type scale, spacing grid, and color usage across variants (incl. Banana and others). How to Apply Apply via form: https://forms.gle/rrrgu9LWb966CHv8A Portfolio must include ads, packaging, mockups (multi-variation sets get priority). Optional: attach 1–2 AI prompt examples (prompt + seed + output).
People & Talent Manager – DIRTS (D2C / Startup) 📍 Location: Sector 70, Noida 🏠 Work Type: On-site (Full-time) 💰 Salary Range: As per Market Standards 🕒 Experience: 2–5 years in D2C / E-commerce / Creative or Agency setup About DIRTS DIRTS is a fast-growing D2C wellness and lifestyle brand under Apex Advertisers , known for creating innovative, non-invasive products that help people live pain-free and active lives. We’re a small but powerful team of creative, marketing, and operations professionals — and we’re looking for someone who can build and scale our people system from the ground up. Role Overview We’re not looking for a traditional HR. We’re looking for a People & Talent Manager who can take ownership of: Building a high-performing team across creative, marketing, and operations Managing end-to-end recruitment using modern sourcing tools Setting up onboarding, retention, and performance structures Managing the company’s LinkedIn presence to grow our employer brand This role requires both strategic thinking and hands-on execution . Key Responsibilities 1. Talent Acquisition Source and hire across creative, marketing, and operational roles Use multiple channels: LinkedIn, X , WhatsApp groups, referrals, AngelList, Internshala Create hiring trackers, screening forms, and structured interview flows Maintain candidate databases and coordinate tasks/interview rounds. 2. HR Operations & Onboarding Create offer letters, onboarding kits, and employee documentation Maintain attendance, payroll coordination, and probation tracking Set up and manage company policies and retention initiatives 3. Culture & Engagement Conduct 1:1 feedback sessions, performance reviews, and team check-ins Plan engagement and recognition activities to keep morale high Support conflict resolution and performance improvement discussions 4. LinkedIn & Employer Branding Maintain and grow the DIRTS LinkedIn Page — share updates, hiring posts, and brand stories Build a strong employer identity that attracts top creative talent 5. Systems & Tools Use ClickUp for project and task management Coordinate internal communication via Slack Keep HR databases and hiring dashboards organized on Google Sheets Who You Are 2–5 years of experience in HR / Talent / People Ops within D2C, startup, or agency ecosystems Understands the mindset of creative and performance marketing roles Strong communication and people management skills Organized, proactive, and great at multi-tasking Comfortable using digital tools (ClickUp, Slack, Google Workspace, etc.) Able to take ownership and build HR systems independently Why Join DIRTS Be part of a fast-scaling D2C brand redefining comfort and wellness in India Build and lead the entire People function from scratch Work directly with the Founder & leadership team Long-term growth path towards Head of People & Culture