Senior Video Editor

Please apply only if you have experience working with Meta Ads and e-commerce platforms.

Why Join Us?

Salary - No bar for the right candidate with exceptional skills and proven experience

Fast Hiring Process:

Growth & Advancement:

Top-Tier Tools & Tech:

Job Title:

About DIRTS:

DIRTS is a fast-growing wellness-focused D2C brand based in India, focused on solving everyday discomfort through innovative lifestyle solutions. From foot pain to fatigue, we design products that deliver comfort, functionality, and long-term impact.

We're not just building products—we’re building better lives. With a loyal and growing customer base that values authenticity and quality, DIRTS is shaping the future of wellness through design and storytelling.

If you’re passionate about editing high-converting videos—and eager to explore AI-powered content creation—this is your chance to join a forward-thinking team where your creativity drives real-world results.

Key Responsibilities:

• Edit performance-driven short-form video ads (15–60 seconds) for platforms like Facebook, Instagram Reels, YouTube Shorts, and TikTok

• Source and integrate stock footage from platforms like Storyblocks, Pexels, and others to enhance storytelling

• Create scroll-stopping motion graphics, kinetic text, and visual effects that boost ad performance

• Edit testimonial-style and UGC-style videos into high-impact ad creatives tailored for D2C audiences

• Leverage AI tools to ideate and generate clips for branded and experimental content

• Collaborate with scriptwriters, designers, and performance marketers to bring creative briefs to life

• Stay current with visual trends, ad performance metrics, and social media algorithms

• Structure videos using performance-first frameworks like PAS (Problem-Agitate-Solution) and AIDA

• Optimize pacing, editing rhythm, and CTA placement for engagement and conversions

Requirements:

• 1+ year of editing experience for D2C brands or agencies (social/digital ads focus preferred)

• Proficient in Adobe Premiere Pro and After Effects (motion design skills required)

• Strong knowledge of performance-based editing principles: hooks, storytelling, emotional pacing

• Experience with A/B testing creatives and iterating based on engagement metrics

• Familiarity with AI video tools and interest in experimenting with generative video workflows

• Experience editing UGC, testimonial, or influencer content for paid campaigns

• Basic design skills in Illustrator and Photoshop (for overlays, thumbnails, etc.)

• Comfortable working on multiple fast-paced projects and adapting to feedback

• Bonus: Experience in health, wellness, or comfort-first lifestyle brands

Key Performance Indicators (KPIs):

• Scroll-Stop Rate & First-3-Second Retention

• Watch Time, CTR, Shares, and Engagement Rate

• Conversion Rates from Video Ads

• Creative Testing Results (A/B success and learning)

• Speed of Revisions and Turnaround Time

• Use of AI to Increase Output or Innovate Formats

• Brand Consistency Across Visual Assets

• Originality in Hook Concepts and Video Editing Styles

How to apply:

If you're a video editor who blends technical editing skills with performance thinking—and you're excited to explore AI-powered creative tools—we want to see what you’ve got. Let’s make videos that convert and push the creative envelope.

Portfolio Required