Sales Strategy Lead - Founder's Office

About Us

Agrim is India’s largest agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We’re backed by marquee investors and are growing fast. Our mission is to transform how agri-retailers buy and grow their business.

Role Overview

We are looking for a Sales Strategy Lead who will lead the charge in improving retailer retention and spend on our platform. This is an early CBO track role at the intersection of sales performance, customer behaviour analytics, and retention marketing.

You will work closely with data from the retailer app (Mixpanel) and tele-calling team logs (100+ Tele KAMs) to uncover actionable insights. You will also drive retention campaigns in coordination with our marketing team on Webengage, WhatsApp, and other channels.

Role Details

Primary Goal Drive retailer retention by deeply understanding behavioural and sales data, Improving KAM productivity and executing targeted, data-backed retention campaigns.

Key Responsibilities

1. Retailer App Behaviour Analysis (via Mixpanel)

a. Understand where and why retailers drop off or disengage.

b. Identify behavioural cohorts: one-time buyers, dormant users, power users, etc.

c. Find product usage patterns that signal healthy vs. at-risk users.

Call Log Analysis (100 Tele KAMs)

a. Review frequency, timing, and quality of outreach by KAMs.

b. Identify what’s working across top performers.

c. Spot gaps in sales motion that impact retention (e.g., no follow-ups, poor activation post-onboarding).

3. Cross-Data Impact Analysis (App × KAM Calls)

a. Correlate call activity with app behaviour: E.g., “Call on Day X → Order placed within Y days?”

b. Discover which types of interventions work best for which cohorts.

c. Use this to sharpen both app and KAM-led retention efforts.

Retention Campaign Planning & Execution

a. Design segmented, insight-led retention campaigns:

b. Win back, cross-sell, inactivity nudges, reorder reminders, etc.

c. Coordinate with the marketing team to launch campaigns on:

i. Webengage

ii. WhatsApp

iii. In-app push

d. Continuously monitor campaign performance and iterate.

Success Matric

• Higher repeat order rate

• Higher wallet share

• Reduced churn (especially post-first-order)

• Improved KAM productivity and conversion

• Campaigns with measurable lift in re-engagement

• Scale the business from 500cr to 1500cr in one year Build Playbooks

• Create scalable playbooks for the KAM team to drive better engagement and outcomes.

• Build dashboards and frameworks to track key retention metrics.

• Present insights regularly to the leadership and cross-functional teams.

You’ll Thrive in This Role If You

• Are analytical and action-oriented — you’re not just about insights, but driving results.

• Have experience working with Mixpanel, SQL, or retention analytics tools.

• Understand sales operations, call-center dynamics, or inside sales models.

• Can design and track CRM/marketing automation campaigns.

• Communicate effectively and work cross-functionally with marketing, sales, product, and analytics. Qualifications

• 4–7 years of experience in sales strategy, business analytics, growth, or retention roles.

• Prior exposure to B2B, FMCG, e-commerce, or tele-sales driven businesses is a plus.

• Strong hands-on skills in data interpretation, campaign design, and sales process thinking.

What You’ll Get

• The opportunity to build the retention engine of one of India’s fastest-growing agri-tech platforms.

• Work directly with founders.

• Ownership, speed, and the satisfaction of seeing your work drive real impact.