Sales Operations Manager

ABOUT THE TEAM

Personal Contact Marketing at Tide is a dedicated team focused on helping prospective members maximise the value they receive from Tide's products and services. In similar industries, this function is often known as Sales Acquiring. The team's primary goal is to build lasting relationships with prospective members by identifying their needs and recommending the most suitable products and services to help their businesses thrive.

ABOUT THE ROLE

We're hiring a Sales Operations Manager to drive sales performance and operational excellence across our field and telephone sales teams.

• Optimise Workflows – Improve Kustomer CRM processes to reduce friction and increase sales agent productivity.
• Enhance Telephony Metrics – Partner with BabelForce to build meaningful call performance dashboards and reporting.
• Lead Migration – Support planning, preparation, and execution of our 18-month transition into a possible new CRM system.
• Streamline Lead Management – Oversee call sheet accuracy and ensure timely delivery of quality leads to agents.
• Rebuild BI Collaboration – Reconnect with the BI team to prioritise tickets and deliver actionable sales insights.
• Implement Promotions – Work with MAM | OPS to deploy PCM promotions through the Back Office Tool effectively.
• Improve Lead Conversion – Collaborate with paid lead vendors to reduce lead-to-call times and optimise funnel conversion.
• Drive Reporting Excellence – Build scalable dashboards and performance tracking tools to guide sales decisions.
• Collaborate Cross-Functionally – Act as the operational glue across Sales, Marketing, Tech, and external vendors.
• This role is based in Hyderabad, India, supporting global sales operations with a focus on impact, scale, and optimisation.

WHAT WE ARE LOOKING FOR

We're looking for a hands-on, systems-driven operator who can collaborate cross-functionally, optimise sales processes, and drive operational efficiency at scale.

• Demonstrate Experience – Bring 3–7 years of relevant experience in Revenue Operations, Sales Operations, or similar roles.
• Own CRM Proficiency – Show working knowledge of Kustomer or Salesforce, with a track record of improving CRM workflows.
• Manage Telephony Tools – Understand telephony systems (e.g. BabelForce) and how to use them to surface actionable metrics.
• Think Analytically – Use data to drive decisions, prioritise actions, and collaborate effectively with Business Intelligence teams.
• Streamline Lead Processes – Manage lead flows and call sheets to ensure agents receive timely, high-quality opportunities.
• Collaborate Effectively – Partner with Marketing, Sales, Ops, and Tech teams as well as external vendors to deliver results.
• Communicate Clearly – Share updates, blockers, and insights in a structured and solutions-oriented way.
• Deliver Independently – Operate autonomously, take initiative, and own results in a fast-paced, high-growth environment.
• Support Global Operations – Work flexibly with distributed teams and align with UK-based leadership and strategy.

OUR TECH STACK

• CRM Tools: Kustomer, BabelForce, Iterable
• Data Visualization Tools: Looker, Heap
• Data Warehousing: Snowflake
• Office Suite: Google Suite

WHAT YOU WILL GET IN RETURN

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance