Sales Officer

Job Title

Sales Officer – Mother & Child Care Division

Location

Ahmedabad, Gujarat (may include travel throughout assigned territories)

Reporting To

Regional Sales Manager / Area Sales Manager / Head of Sales – Mother & Child Care Division (as applicable)

Job Purpose

To drive sales for the Mother & Child Care product line under the Luvalp brand in the assigned territory, achieving sales targets, enhancing market penetration, building strong relationships with trade partners, and ensuring brand visibility.

Key Responsibilities

FunctionTasks & Deliverables

Sales & Target Achievement

• Achieve monthly/quarterly/annual sales targets for Mother & Child Care products.

• Monitor sales trends and adjust initiatives to meet goals.

• Forecast demand and liaise with supply chain / inventory teams.

Market Coverage & Distribution

• Identify, develop, and maintain relationships with retailers, pharmacies, baby specialty stores, maternity shops, and other relevant trade outlets.

• Ensure adequate product availability in assigned areas (traditional & modern trade).

• Increase penetration in under-served areas.

Brand & Product Visibility

• Execute in-store promotions, product displays, demos if applicable.

• Ensure compliance to brand standards in shelf display, placement, packaging visibility.

• Provide feedback from trade and customers to the marketing team.

Customer Relationships & Support

• Build long-term trust with customers, provide product information and respond to queries or complaints.

• Train outlet staff / sales agents on product features, usage, benefits (especially for mother & child care products).

Competitor Monitoring & Market Intelligence

• Keep track of competitor products, pricing, offers, promotions in the territory.

• Report on market trends, consumer preferences especially relevant to maternity, newborn, infants categories.

Sales Planning & Reporting

• Prepare daily / weekly / monthly call plans and sales reports.

• Conduct field visits, meetings with trade partners.

• Maintain accurate records of orders, collections, outstanding debts.

Team Coordination & Development

• Coordinate with internal teams - marketing, supply chain, finance.

• Mentor and guide junior sales staff or promoter teams if assigned.