sales & marketing team head

A Head of Digital Marketing for a sales team is responsible for overseeing the digital marketing strategy and execution to drive sales and business growth. The role involves leading a team of marketers, collaborating with other departments, and utilising various online channels to generate leads, increase brand visibility, and support sales objectives.

Here’s a comprehensive job description for a Head of Digital Marketing (Sales Team):

Job Title: Head of Digital Marketing/ Advertisement - Sales Team
Location:Agra
Reports To: Director
Department: Marketing / Sales

Job Overview:

The Head of Digital Marketing for the Sales Team is responsible for developing, implementing, and optimising digital marketing strategies that drive sales and lead generation. You will lead a team of digital marketers, manage campaigns across various digital platforms, and collaborate closely with the sales team to ensure seamless alignment between marketing initiatives and sales goals.

Key Responsibilities:

• Digital Marketing Strategy:
• Develop and execute a comprehensive digital marketing strategy to support sales objectives, focusing on lead generation, conversion, and customer retention.
• Oversee the creation and execution of campaigns across paid media, SEO, email marketing, content marketing, social media, and affiliate marketing.
• Sales Funnel Optimisation:
• Collaborate with the sales team to ensure marketing efforts are aligned with the sales pipeline.
• Continuously optimize the sales funnel by analyzing campaign performance, identifying bottlenecks, and implementing improvements.
• Lead Generation & Conversion:
• Focus on creating digital campaigns that attract high-quality leads.
• Work closely with the sales team to ensure that leads generated through digital marketing efforts are being effectively nurtured and converted.
• Team Leadership & Management:
• Lead and mentor a team of digital marketing professionals, setting clear goals, KPIs, and expectations.
• Foster a collaborative environment between marketing and sales teams to achieve common goals.
• Provide regular performance reviews, training, and professional development opportunities for the team.
• Data-Driven Decision Making:
• Monitor and analyse the performance of digital marketing campaigns using analytics tools (Google Analytics, HubSpot, etc.).
• Report on key performance indicators (KPIs) related to digital marketing effectiveness, including lead volume, quality, conversion rates, and ROI.
• Continuously refine strategies based on data insights and feedback from the sales team.
• Budget Management:
• Manage the digital marketing budget and allocate resources effectively across channels.
• Ensure that marketing spend is optimise to achieve the highest return on investment (ROI).
• Cross-Functional Collaboration:
• Work closely with product, sales, and creative teams to ensure consistent messaging and integrated campaigns.
• Coordinate with external vendors and agencies as needed to support digital marketing initiatives.

Qualifications & Skills:

• Education:
• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
• Experience:
• Minimum of 5-7 years of experience in digital marketing, with at least 3 years in a leadership role focused on sales-driven campaigns.
• Proven track record of generating leads and increasing sales through digital marketing channels.
• Experience working closely with sales teams and understanding their needs.
• Technical Skills:
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads, SEMrush, HubSpot, Mailchimp, etc.).
• Strong understanding of SEO, SEM, email marketing, and social media marketing.
• Familiarity with analytics tools (Google Analytics, Tableau, etc.) to track and report campaign performance.
• Leadership & Communication:
• Strong leadership and team management skills, with the ability to inspire and motivate a team.
• Excellent communication and interpersonal skills, capable of working with diverse teams across the organisation.
• Strategic thinker with the ability to execute detailed plans and drive results.
• Analytical Skills:
• Ability to analyse complex data and make informed decisions based on performance metrics.
• Strong problem-solving skills and the ability to optimise processes for maximum efficiency.

Personal Attributes:

• Strong attention to detail and a passion for digital marketing.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative and innovative, with a results-driven mindset.
• Excellent organisational and time-management skills.

Additional Considerations:

• Familiarity with sales enablement tools (Salesforce, Pipe drive, etc.) is a plus.
• Experience in B2B/B2C digital marketing or experience in a related industry (e.g., tech,Newspaper) can be advantageous.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person