Sales & Marketing Lead – APIs & ETM

Location:

Duration:

About the Organization

Designing Alley is a Delhi-based innovation startup focused on advanced product development in the health-tech sector. We specialize in turning engineering concepts into precision-built prototypes. We are seeking an experienced Sales & Marketing Lead to transition the organization from founder-led, opportunity-driven sales into a repeatable, scalable, SOP-aligned commercial operation.

Role Overview

The Sales & Marketing Lead APIs & Engineered Tissue Models (ETM) will be responsible for building and executing the company’s end-to-end commercialization strategy. This includes market positioning, lead generation, sales execution, institutional engagement, and post-sales relationship management. This is a hands-on leadership role for someone who understands technically complex B2B products, long sales cycles, and institutional decision-making—and can translate deep technology into clear commercial value.

Core Objective

To establish a reliable, technically informed, and cost-efficient sales and marketing function that converts advanced R&D and manufacturing capabilities into sustainable revenue while remaining aligned with internal teams and operational realities.

Job Responsibilities

Market Strategy & Positioning

• Define target markets, customer segments, and use-case-driven value propositions for APIs, intermediates, and ETM
• Develop pricing models, packaging strategies, and go-to-market plans aligned with product maturity and market needs

Sales Execution & Business Development

• Generate and qualify leads through structured outreach, partnerships, and existing professional networks
• Conduct technical-commercial discussions, product demonstrations, and negotiations with industry and institutional stakeholders
• Close commercial sales, pilots, and long-term institutional engagements

Marketing & Visibility

• Oversee creation and deployment of sales collateral including brochures, pitch decks, and technical summaries
• Represent the organization at industry conferences, academic forums, and institutional meetings

Client & Partner Management

• Build and maintain long-term relationships with pharmaceutical companies, research institutes, and academic centres
• Translate customer requirements into actionable internal deliverables by coordinating with R&D, manufacturing, and quality teams
• Manage post-sales engagement, feedback loops, and repeat business

Internal Coordination & SOP Compliance

• Align sales commitments with internal technical, manufacturing, and quality capabilities
• Maintain accurate CRM records, documentation, forecasts, and reporting in line with internal SOPs

Key Milestones & Outcomes

• Established commercialization framework:

  clear go-to-market strategy, defined customer segments, and documented sales process

• Active and qualified sales pipeline:

  issued proposals, ongoing negotiations, and confirmed sales, pilots, or institutional engagements

• Operational sales function:

  active client base, repeatable revenue generation, and SOP- and CRM-aligned reporting

Candidate Profile

Education:

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Experience:

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·       Exposure to pharmaceutical markets involving APIs and intermediates

·       Experience working with academic institutions, research centres, or technology-driven organizations

Commercial Expertise:

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·       Demonstrated contribution to product launches and post-sales support

Communication:

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Travel:

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Why Join Us

• Build and own the commercialization function from the ground up
• Work with differentiated technologies in APIs and bioprinting
• Direct access to R&D and manufacturing teams for fast decision-making
• High-ownership role with long-term leadership growth potential
• Competitive compensation aligned with responsibility and performance

How to Apply

• Applicants must submit a

  cover letter

  clearly highlighting:

·       Relevant sales and marketing experience

·       Existing professional network within pharmaceuticals, biotech, or research institutions

·       Key commercial achievements and outcomes delivered

• Applications will be reviewed on a rolling basis
• Shortlisted candidates will be contacted for the next steps

• Apply by sending your CV + cover letter to:

  recruitment1@designingalley.com and filling the following google form. Apply Here:

  https://forms.gle/4jo8TbJoYzm3XH6y5