Sales & Marketing Head

Key Responsibilities:

1. Strategy & Planning

• Develop and implement a comprehensive marketing strategy aligned with the company’s business goals.
• Identify market trends, customer insights, and competitor activities to refine marketing approaches.
• Manage annual marketing budgets, ensuring optimal ROI across channels.

2. Branding & Communication

• Build and enhance the brand identity across digital, print, and experiential channels.
• Develop consistent brand messaging and ensure visual coherence across marketing materials.
• Work with design and creative teams to develop marketing collaterals, brochures, catalogs, and videos.

3. Digital Marketing

• Lead digital marketing campaigns (SEO, SEM, social media, content, influencer marketing, and email).
• Optimize online presence through website management, analytics, and lead tracking systems (CRM).
• Drive online lead generation and conversion through data-driven strategies.

4. Events & Partnerships

• Plan and execute exhibitions, trade fairs, product launches, and design showcases.
• Build strategic alliances with architects, interior designers, builders, and lifestyle brands.
• Organize client engagement events and brand experiences to enhance recall and loyalty.

5. Team Leadership & Coordination

• Lead and mentor the marketing team, setting clear KPIs and reviewing performance.
• Coordinate with sales, design, and project teams to align marketing and business development efforts.
• Manage external agencies, vendors, and consultants for advertising, PR, and digital marketing.

Experience:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 5-10 years of experience in the field of B2B marketing in Interior / Building industry.
• Proven track record of strategic brand building and lead generation.
• Strong knowledge of digital marketing tools, analytics, and automation platforms (Google Ads, Meta, HubSpot, etc.).
• Excellent communication, presentation, and leadership skills.
• Creative mindset with strong aesthetic and design sensibility aligned with the interior industry.
• Fluency in English and Malayalam is a must.
• Experience in the interior Industry (Preferable)

Key Performance Indicators (KPIs):

• Growth in qualified leads and conversions.
• Increase in brand visibility and engagement across digital platforms.
• ROI on marketing spend.
• Successful execution of campaigns and events.
• Strength of industry partnerships and collaborations.

Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.

Salary: ₹4.5 lakhs to 6 Lakhs + Incentives (According to experience salary varies)

Experience: 5 - 10 years

Location: Kochi

Job Types: Full-time, Permanent

Pay: From ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• B2B marketing in Interior / Building : 5 years (Preferred)
• Digital marketing tools, analytics, and automation platforms: 5 years (Preferred)
• Strategic brand building and lead generation: 5 years (Preferred)

Work Location: In person